You might feel that this is the right time to start your online marketplace but before you pull the trigger just make sure you know few basic rules of the game.
1.Customer can be troublesome – As far as everything is going normal, your life is easy. But that’s not always the case. You might often come across few nasty buyers who would suck the life out of you. What’s the solution? Well, there is nothing much you can do. Just hang on there with a smile on your face. If you think you are not a person who can bite the bullet then you should probably drop the business idea altogether.
2.Good website is not good business – We are talking about online business, right? Your target audience is smart enough to tell the difference between a good and a bad product. If you think just by building a good website will attract good sales then you are in for trouble. Ultimately people look for meaningful content which is crisp, error free and to the point.
3.Carriers can eat your profits– Accept it or not, there are certain things which can affect your business critically and definitely beyond your control. The carrier service you have tied up with can delay the delivery, misplace the order or worse, destroy it completely. Every year ecommerce retailers suffer huge losses just because their products didn’t reach their destinations. This will definitely weigh down on your turn over.
4.Design the content carefully – You always thought the more the content the more the engagement, right? WRONG! People hardly have any time to talk to their loved ones. Do you expect them to read a thesis on your website? That’s a huge turn off for any potential customer and they will simply leave the website. So this is another important element to consider when you ‘re doing your ecommerce web development.
5.Beware of fraudsters – If you think just because you are a small company and you are immune to online fraud then you are wrong. In fact, criminals target smaller companies thinking that they are less sophisticated and vulnerable. You will have to be alert and wary of suspicious buyers who are waiting to catch you off guard.
6.Keep up with the pace – Unlike your average brick and mortar store, your online store never goes offline. This is good and bad. Good because you are open 24X7 and bad because you have to be always ready with a solution or an answer. As your business grows, you will pretty soon feel the heat. You can always hire a team to run the show but always remember, this is a never ending job.
7.There are ample opportunities – Even though ecommerce may be riddled with all those technical difficulties, it has got a world of opportunities. Every day you will learn about new things and get introduced to richer avenues. This blog was is an attempt to prevent an overenthusiastic entrepreneur from committing a business blunder. Every business has got their own pros and cons so just play by these simple rules and you would reap rich dividends in future.