A complete SEO guide every ecommerce site should follow [PART I]

If you are in an ecommerce business and if you are selling products online, then your website easily needs to be found by your customers. For this, its SEO should be powerful so that it shows in the top search results of a search engine. You are offering very good products at competitive rates but what is the point if your USP doesn’t reach your customers and prospects?

This post tells you about some sure ways to boost your website’s online visibility. Let’s get on the tips!

No. 1: Check robots.txt

Your robots.txt file is capable enough to block the entire organic traffic arriving to your website. Just do this:

User-agent: *
Disallow: /

And BOOM, you’re done!

This is not the only reason why you should check your site’s robots.txt file. It also protects your admin area and other account sections from Google. It also prevents duplicate content by blocking Google from certain areas of your website.

No. 2: Tweak the Meta descriptions

Meta titles and descriptions have got much significance in the SEO sector. They might not affect the overall site rankings but they play a very important role when it comes to your CTR. Meta descriptions should be descriptive, persuasive and of the correct length. Pay attention on Meta descriptions and don’t let them just passed.

No. 3: Use structured data

Use structured data on product pages which include ratings/reviews, price in different currencies, its availability, name of the seller, condition of the product, etc.

No. 4: Sincerely analyze the Google Webmaster tools

When was the last time you actually looked at your webmaster tools? It is essential to sincerely analyze its statistics as these stats say a lot about your ecommerce website’s impression. Keep reviewing your site’s webmaster tools so that you can diagnose the loopholes and fix them up.

No. 5: Subscribe for some key SEO blogs

SEO trends and algorithms are changed regularly and it is important to keep up to date with the trends. The best way for this is to thoroughly read various blogs from a few key websites such as Moz, SEO Book, SEO Roundtable, Search Engine Journal, etc. And not to skip on even a single post, subscribe for these blogs.

There are a lot more actionable SEO tips that can help increase the visibility of your ecommerce site but we couldn’t include all of them over here. We are surely going to cover them in our coming posts. Keep reading this space!