Engaging with customers is absolutely important these days! Customers tend to lose interest if they are not responded to on social media marketing channels. However, the engagement also needs to make sense. Customers hate brands that do not respond fast and appropriately. They have a lot of questions that need to be answered immediately. This blog talks about strategies that boost customer engagement on social media channels.
Below are a few strategies to boost engagement on social media marketing channels:
- Take customer feedback seriously!
Communication works two ways. All relations are built on the same foundation. This becomes a major factor in deciding whether customers want to continue shopping with you or not. If the needs of customers are not met with, they might soon give up on your brand and shift to competitors. How do you start? Well, start with actually listening to customer queries and feedback. Respond with a finely tailored comment on all social media marketing channels. Do not use auto-response sites. These just irritate the customers all the more. You might need to form a separate team that takes care of your Online Reputation Management (ORM).
- Personalize your communication
Social media marketing channels are flooded with brands. Thus, consumers know when a brand uses auto-response. That is exactly why brands need to personalize their communication. Gone are the days when businesses used to dominate communication. Today, customers are the center of all communication and conversation. Customers now, not only choose when to connect with brands, but also decide how much to communicate with them. Thus, a generic reply or comment will not attract any engagement from customers. Address them with their names and tell them a story.
- Deliver brand promise
Market is very competitive today. Customers have a wide range of alternatives at their disposal. Why should they choose you? Several brands make varied wild promises to their customers. Make promises that can be delivered over the long-run rather than fulfilling short-term promises. Live by your brand promise and customers will always keep appreciating you and engaging with you. You could create different contests and campaigns on social media marketing channels around your brand promise.
- Give and only give
Social media marketing channels are an open forum for people to share ideas and talk about the latest trends. There are mainly 2 strategies to engage with customers – educate and entertain. Make your posts more informative; add ‘did you know’ facts. This helps customers learn new things and catches their eye. The other strategy is to entertain them. Our lives are filled with stress. Consumers check their social media accounts to reduce that stress, make their time worthwhile.
These strategies will definitely help boost engagement on your social media channels.
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