Digital marketing guide Killer PPC campaigns

Digital marketing guide: Killer PPC campaigns

In order to create a successful PPC campaign, it is crucial to understand how to create a perfect digital marketing plan. Creating a PPC plan revolves around the followings:

  • Analyzing the overall situation
  • Developing a PPC campaign policy
  • Creating a PPC plan

This blog will discuss a few ways you can create the perfect digital marketing campaign with your PPC ads:

  • Know your PPC goals

You cannot create a digital marketing campaign without setting your goals. You need to be sure of the metrics you’re planning to focus on. For a successful digital marketing campaign, think of your specific PPC goals. Below are a few examples of PPC campaign goals:

  • Increase traffic to website
  • Raise brand awareness
  • Increase conversions or leads
  • Best digital marketing platforms for your PPC

There are mainly two digital marketing platforms that are fit for your PPC campaigns:

  • Google AdWords

AdWords was launched in October 2000 and since then it is one of the most-preferred PPC marketing platforms. It is one the largest pay-per-click platforms that run on Google, Display Network sites and search partner sites.

  • Bing Ads

Bing is also a pay-per-click platform like Google AdWords. It displays ads on Yahoo and Bing network. It is keyword-based advertising and utilizes different search partners.

  • Important elements of PPC account structure

Just like there are several important elements of digital marketing, PPC account structure also comprises of different elements:

  • Adgroups

Execution of a PPC digital marketing campaign begins with choosing keyword themes and then creating individual campaigns. For example, if you wish to make a PPC campaign for a furniture company, the campaign theme could be “furniture” and you could use keywords such as “home furniture, bedroom furniture, office furniture”, etc.

  • Keywords

Your PPC may show up for different queries. Hence, it will also ask for a match type to define your different queries. Following are the 7 keyword match types:

  • Exact
  • Exact (Close variant)
  • Phrase
  • Phrase (Close variant)
  • Broad
  • Modified broad
  • Broad (Session-based)
  • Negative keywords

Negative keywords are used in PPC to eradicate unqualified traffic. Example, you include “free” in your negative keywords, then your ad will not show up for “free home furniture” queries. Hence, based on the market you’re catering to, your negative keywords will be decided.

  • Audience

Audiences are groups of users segmented in different ways for your digital marketing campaign. These can be created as per specific page views, pages per visit and time spent on site.

  • Types of Ad copy

 

  • Text ads

The text ads have following criteria’s:

  • Headline 1 – 30 characters
  • Headline 2 – 30 characters
  • Description – 80 characters

However, it is important to remember that text ads in a digital marketing campaign cannot have excessive capitalization or punctuation.

  • Product Listing ads

These ads are square units which include product titles, prices and images. These ads use Google product feeds and should be connected to a Google Merchant Center account.

  • Image ads

Image ads can be used for display network PPC campaigns. These are shown on various display network sites.

  • Measuring results

There are different factors to measure results of your PPC campaign:

  • Tracking conversions

It is must to create conversion goals to gauge your account performance. PPC platforms provide code snippets which can be placed on pages such as “Thank you” or “Order confirmation”. This helps analyze whether ad clicks are turning into conversions or not.

  • Google Analytics

It is important to link your Google AdWords account to your Google Analytics. This helps you in knowing the post-click behaviour of customers.

Hence, this is how you can create a successful digital marketing campaign. Follow these steps and create a killer PPC campaign.

Looking for a digital marketing agency? Contact us now!

google-seo-update

Top Google SEO updates to improve your website’s search ranking

 

The digital world is constantly changing and upgrading. It has become more competitive over the years. If your end goal is to increase your search engine ranking, then you definitely need to keep a track of the Google SEO updates. Google is the pioneer in search marketing, and hence all Google SEO updates are sure to enhance optimization of your website. Thus, this blog explores the latest algorithm updates that can help boost your search engine rankings.

Below mentioned are a few changes in SEO algorithms that lead to Google SEO updates:

  • Google Mobile Friendly update

Introduced in April 2015, this Google SEO update gives a lift to the mobile-friendly site pages in Google’s mobile search results. Google considers your site pages mobile-friendly with the help of its Mobile-Friendly Test Tool.

  • Google Pigeon update

This Google SEO update was introduced in July 2014. This SEO algorithm provides valuable and exact local search results that are attached to conventional web search ranking factors. It also affects search results that appear in Google maps as this update provides search results based on user location and listing in the local directory.

Key new updates related to Pigeon:

  • Strong domains matter
  • Location matters more

  • Google Hummingbird update

This update was introduced around August 2013. This Google SEO update plays a significant role in deciding ranking of websites. The Google Hummingbird update is made up of 200+ factors. One of the major updates in Hummingbird is that it has a special eye on mobile marketing. The name “Hummingbird” was derived because of its ability to be “precise and fast”.

Key new updates related to Hummingbird:

  • Easily recognizes keyword stuffing
  • Use of knowledge graph facts for better search results
  • Application of meaning technology across the web
  • Effectiveness of long-tail keywords

  • Google Penguin update

This Google SEO update was launched around April 2012 to identify the websites that were spamming Google’s search results. The Google Penguin update is mainly aimed at decreasing rankings of websites that use black-hate SEO techniques and violate Google Webmaster Guidelines to increase their search rankings.

  • Google Panda update

Google Panda update was propelled in February 2011. This Google SEO update is known for its powerful search filters that stop sites with low-quality content from appearing in top Google search results. Panda is updated every once in a while to effectively catch sites that were missed out the last time.

Key new updates related to Panda:

  • No pages found with 1-2 paragraphs only
  • No multiple pages found with same keyword
  • No auto-generated content
  • Careful with affiliate links and ads
  • Panda loves new content

Thus, these are a few Google SEO updates that help improve your website’s search ranking. Ecumen is a digital marketing company that keeps itself abreast of all SEO updates.

Want to use these updates for your brand effectively? Contact us now!

social media marketing channels

How to boost engagement on social media marketing channels

Engaging with customers is absolutely important these days! Customers tend to lose interest if they are not responded to on social media marketing channels. However, the engagement also needs to make sense. Customers hate brands that do not respond fast and appropriately. They have a lot of questions that need to be answered immediately. This blog talks about strategies that boost customer engagement on social media channels.

Below are a few strategies to boost engagement on social media marketing channels:

  • Take customer feedback seriously!

Communication works two ways. All relations are built on the same foundation. This becomes a major factor in deciding whether customers want to continue shopping with you or not. If the needs of customers are not met with, they might soon give up on your brand and shift to competitors. How do you start? Well, start with actually listening to customer queries and feedback. Respond with a finely tailored comment on all social media marketing channels. Do not use auto-response sites. These just irritate the customers all the more. You might need to form a separate team that takes care of your Online Reputation Management (ORM).

  • Personalize your communication

Social media marketing channels are flooded with brands. Thus, consumers know when a brand uses auto-response. That is exactly why brands need to personalize their communication. Gone are the days when businesses used to dominate communication. Today, customers are the center of all communication and conversation. Customers now, not only choose when to connect with brands, but also decide how much to communicate with them. Thus, a generic reply or comment will not attract any engagement from customers. Address them with their names and tell them a story.

  • Deliver brand promise

Market is very competitive today. Customers have a wide range of alternatives at their disposal. Why should they choose you? Several brands make varied wild promises to their customers. Make promises that can be delivered over the long-run rather than fulfilling short-term promises. Live by your brand promise and customers will always keep appreciating you and engaging with you. You could create different contests and campaigns on social media marketing channels around your brand promise.

  • Give and only give

Social media marketing channels are an open forum for people to share ideas and talk about the latest trends. There are mainly 2 strategies to engage with customers – educate and entertain. Make your posts more informative; add ‘did you know’ facts. This helps customers learn new things and catches their eye. The other strategy is to entertain them. Our lives are filled with stress. Consumers check their social media accounts to reduce that stress, make their time worthwhile.

These strategies will definitely help boost engagement on your social media channels.

Want someone to strategize for your brand? Contact us now!

email marketing strategy

6 Killer calls-to-action for your email marketing

An email can help draw immense traffic to your website and increase your conversion ratio. However, this can only happen if you use the right call-to-actions. That’s what we are here for! In this blog, we discuss some amazing call-to-actions that will help every business convert subscribers through email marketing.

Mentioned below are a few calls-to-action you must consider for your email marketing campaigns:

  • Short and sweet (Get a deal)

Keep it simple, silly! Yes, your calls-to-action should preferably be short and sweet. It’s not a thumb rule. However, ideally calls-to-action should be 2-5 word long for email marketing. Your call-to-action sometimes might also extend up to 7 words, but it needs to be clear and brief. The call-to-action should complement the copy in the mail. Using brief, clear and concise call-to-actions increase chances of people clicking through your email marketing campaign.

  • Sense of urgency (Limited period offer)

Create a sense of urgency amongst your target. Compel them to take an action through your email marketing campaign. Use present tense, active words that make people do something, such as “act fast”, “limited time”, “now”, etc.

  • Include an incentive (50% off, cashback)

Why should customers click on your call-to-action? How will they benefit? Maybe give them a premium offer or cashback. However, your email marketing copy should complement the call-to-action. These call-to-actions usually work more as compared to others.

  • Capitalize on fear (Don’t miss out)

Every person wants to boast about their belongings. Capitalizing on fear through your email marketing campaign encourages them to take an action. Following are a few examples of how you can use this:

  • Get it before it’s gone
  • Don’t miss out!
  • Shop at the best prices
  • Buy a limited edition product

 

  • The button size matters

Worried if your call-to-action button will be noticed? Well, it is actually a matter of concern. Ideally your call-to-action button for your email marketing campaign should work on every device. It is also necessary to pick the right button colour. The colour should be bold and attractive. It should catch the reader’s eye! You can A/B test emails and that’s the best thing to understand how your emails look to different people.

  • Add prices

Including prices is the best call-to-action ever. If a subscriber clicks on the price, it means the reader is interested in the product. This increases the chance of conversion and click-through rate of your email marketing campaign. Below are a few examples:

  • Book your copy for 20 Rs.
  • Shop electronics under 5000 Rs.
  • Find the perfect gift under 1000 Rs.
  • Go all out!

Some brands use trendy and bold words to attract more eyeballs and increase click-through rates. If your target is the young audience, it’s best to use trending words such as “selfie”. The idea is to not speak corporate, it’s better to create an informal rapport with your email marketing campaign.

Call-to-action is a crucial element of your email marketing and hence, choosing an appropriate word is also necessary. Go, start drafting your copy now!

You can also contact us at Ecumen to know more about email marketing! We provide varied digital marketing services including email marketing.

5 best ways SEO agencies can report return on investment

5 great ways SEO agencies can report ROI to their clients

Many clients complain about not understanding what they pay their SEO agencies for. Preparing reports sounds like an easy task. However, it is only easy if you send automated reports to your clients. That’s obviously not how it’s done. Automated reports are too complex to decode for your clients. Listed below are a few disadvantages of sending an automated report to the client:

  1. Too much data
  2. Difficult terminologies such as “bounce rate”
  3. No pictorial or graphical representation of data

Now, if a business is paying you for your SEO services, wouldn’t they want to know how their money is being utilized? Well, it’s only fair. Let’s look at a few ways SEO agencies can report ROI to their clients.

  • Stop sending automated reports

Seriously! It is important for SEO agencies to stop sending automated Google Analytics reports. If you want your clients to know what they’re getting in return for the investment they make, it’s best to avoid these automated reports. Decreasing bounce rates only worry them more! They do not understand how it is good for them. Google Analytics is a great tool, but that’s only because we are marketers who are accustomed to it. For the client, it’s just too much data that makes no sense.

  • Track calls and report the outcome

Insert numbers and track calls. This allows you to track the source of all incoming calls. You can set these calls as your goals in Google Analytics. Additionally, the landing page report can tell you exactly which pages were responsible for getting the call. So, you can present this particular number to your client in the report. It adds more value as you as an SEO agency added this page to your client’s site which helped them gain more number of calls.

  • Focus on conversions

This is one of the most important tasks for the SEO agency. Ask yourself, what does your client want? Of course, the number of people you actually drove to sales. Thus, the number of conversions should be the focus of your report. Present these figures in a tabular or graphical form. Let the client know how much value you added as their SEO agency.

  • Calculate the revenue

Clients love SEO agencies that do this! Calculate the revenue you have earned for your client and report it to them. It is simple really! Below is the formula to calculate the revenue earned:

Estimate Revenue = Lifetime Value of a Customer x Closing Ratio (%) x Number of Conversions

Present this number in the report and compare the amount paid to you and the return on their investment. This makes any client feel more secure and helps you as an SEO agency get recommended in the market. Moreover, this is the language the client understands unlike “bounce rate”.

  • Attach before and after screenshots

Tired of the client calls because they see one keyword not performing well? Every other SEO agency faces this problem! Attaching screenshots of how the search engine results page looked earlier for a particular keyword and how it looks now is much better than sending the keyword ranking report. Clients don’t understand these reports. You will not regret this decision. Highlight the keywords doing significantly well by attaching their screenshots.

Remember; think more like a business owner and less like a marketer. That is the key while preparing reports! Match the reports with the goals set by the business owner. Make it more conversion-oriented. If you’re an SEO agency, you should follow these tips and you won’t be pulling out your hair every other week.

Looking for more tips and tricks? Read our previous blogs to know more!

7 Signs you need a social media marketing agency

7 Signs you need a social media marketing agency

Everybody is on social media! It’s where everything goes viral – be it memes or videos. It is almost a cardinal sin, if you are not already present on social media. Do you think your product is boring? Do you think it is so boring that it doesn’t need to be noticed by 2 billion social media users out there? Don’t worry! We are here to help you. This blog looks at certain signs that prove you need a social media marketing agency at your rescue.

Mentioned below are a few signs that prove your business is in dire need of a social media marketing agency:

  • Why do I need to “pin it”?

Is that a question you or your bosses ask in the organization? Yes? Well then you definitely need a social media marketing agency. This means that you are not aware of social media platforms available such as Pinterest or Twitter. It’s best to educate yourself and your colleagues about the various social media channels and their uses. You can then identify which platform would best suit your business and accordingly plan with the agency.

  • Your social media executive lives in the stress city!

Well, this means you do have a social media presence but your executive is overloaded. Your executive has to manage the account, schedule tons of content to be posted, respond to customer questions on Facebook, handle complaints pouring through Twitter, reply to comments on Instagram, ideate campaigns, allocate budget to campaigns on all social media platforms uniformly and prepare weekly reports. Phew! Isn’t that too much? A social media marketing agency takes care of all these services as they have a team of resources. It decreases the stress levels for you.

  • 1 Like, No comments, 0 Shares

Is this the case with all your social media posts? Do you get no retweets? Well then this obviously is not a good scenario. This is a sign that your content isn’t reaching the right target audience. Social media channels have hyper-targeting options. Hence, a social media marketing agency can definitely help you improve this and increase engagement on your posts with the right kind of audience.

  • You respond to comments after 10 hours

Responding to comments or tweets becomes the last priority if you’re the only person who is replying to mails, conducting meetings with clients, managing finances along with several other tasks. Doesn’t it? This proves you are in dire need of a social media marketing agency that can respond to engagement and that too in time.  Response time is crucial in today’s era. In fact, 42% of customers expect responses from brands within 60 minutes! Thus, response to engagement within a short period of time is absolutely essential.

  • You post only once a week

Churning out content every day or every other day is difficult. However, it is essential to keep your audience engaged with your page. Imagine, your page has no activity, how would people feel connected to it? That’s why you need a social media marketing agency that can strategize campaigns for you, plan when to post content and monitor social media activities. You could look at the services offered by Ecumen!

  • Auto – everything!

I agree automation is awesome and fascinating! However, does it understand emotions? Sarcasm? No, it doesn’t! With Buffer and Feedly you can tweet, post tons of content. It is not a healthy way to communicate with your audience as they can see right through this tactic. Sentiment matching cannot detect the actual emotion or context of the tweet or post. Hence, automating is not the answer to everything!

  • Facebook – Only social media platform

If you’re the one who believes Facebook is the only social media platform, you definitely need a social media marketing agency. Yes, Facebook is easy to use, but you cannot build your brand only through that. Instagram has a wide social media reach, Twitter is fast, Pinterest is very engaging and stimulating. Every channel has its own advantages. You can choose the best for your brand and increase your brand value through an integrated marketing strategy.

Do you want to be an anti-social-media or be on the top of the game? Then hire a social media marketing agency!

Want to know more about digital marketing? You could also refer to our previous blogs!

How do you pick the best digital marketing agency for your business

How do you pick the best digital marketing agency in Ahmedabad for SEO services?

Digital marketing offers a variety of services and it becomes difficult to decide which SEO service would be the best for your business. This blog talks about the 5 key SEO services to look at before hiring a digital marketing agency. There are few agencies in Ahmedabad that specialize in SEO, while others that offer various other services. Following are a few SEO services you should look out for when evaluating digital marketing agencies:

  • SEO strategies

SEO strategies need to drive traffic to your website, increase conversion rates and create a brand identity for your business. An experienced SEO consultant will suggest just that to you! Keyword research forms the basis for the development of your website’s SEO activity and hence, it is most essential to implement your SEO activity.

  • Keyword research strategies

Your digital marketing agency should do an effective keyword research for you. Creating your keyword profile is one of the most important stages. An SEO professional will either find these keywords through customers/employees feedback, keyword research tools and competitor analysis.

  • SEO Copywriting

A specialized SEO agency might not offer services of copywriting. Whereas, a comprehensive agency will provide this service. The quality of your SEO copy will determine the increase or decrease in bounce rates. If the copy on your website is engaging and interactive enough, your customer will spend more time on your website. The best digital marketing agency will help you with writing a keyword-rich and engaging content for your website.

  • Web design

The difference between a good and best digital marketing agency is the service: web-design. The best agency will understand the need for a good web design and suggest it to you at the very start of the project. Choosing the wrong technical platform can severely hamper your SEO activities. Hence, this is one of the most vital elements and should be looked at the very beginning.

  • Link building strategies

An experienced and well-established agency will already have developed a network of contacts with webmasters and will know the best link building opportunities. Why is this important? If search engines see a back link to your website from a credible and trustworthy site, it will validate your site. This proves helpful in ranking higher on the search engine results page.

Hence, it would be best if you pick a full-service digital marketing agency in Ahmedabad. Specialized agencies might not be extremely helpful.

We can help you do this! We, at Ecumen, streamline your SEO activities and offer a whole spectrum of services. You can visit our website – Ecumen!

Want to know more about digital marketing? You could also refer to our previous blogs!

Offsite Content Strategy – An effective digital marketing service

Offsite Content Strategy – An effective digital marketing service!

Digital marketing offers several services that help your website rank higher organically. Offsite content marketing is one such way to do the same. You might have an onsite content strategy for your business website already. Ebooks, case studies, blogs, white papers are all parts of your onsite content strategy.

Publishing promotional content on the website proves that you have expertise in the industry to your potential clients. Additionally, more content means more links to your website. This helps in boosting the websites search engine results page listing. But is it enough?

Google algorithms are changing constantly and the web is getting swamped with more content every day. Hence, it’s best to look at other digital marketing services that can be helpful.

Mentioned below is a digital marketing service that proves immensely helpful for the website:

Offsite content strategy

What happens to your blog posts? You generally research for a topic, gather required information to write the blog, add a call to action, send it for approval and finally publish it after editing it several times. Right? No doubt, it is a great way of inbound marketing and you should continue doing it. However, there are other digital marketing services that can prove beneficial. An offsite content strategy can complement your onsite content strategy. Offsite content strategy consists of different methods through which you can distribute your content and expertise over the internet in different ways.

Let’s look at a few ways:

  • Influencer Marketing

Every industry, be it a B2B or B2C has an authority. One of the most known digital marketing services is influencer marketing. Influencer marketing is sharing the authority’s platform to reach your target audience. To start with, you need to identify the industry vertical you would like to reach and then research the high ranking websites in these industries. Next step is to understand the site’s tone and draft an article according to that. Remember, it is absolutely essential to link the content to your website.

How is this helpful? Well, this creates a twofold effect – it helps generate high quality inbound links to the website and also helps you rank higher in search engine results page. It is one of the most effective digital marketing services that helps improve your inbound marketing.

  • Syndication

Wouldn’t you want your blog post to be read by maximum number of people? Well, syndication is one digital marketing service through which you could use the same content published on your website to be published elsewhere over the web without being termed as duplicate content.

It is a great way to ensure your blog is seen by individuals that are actually interested in your content. Syndicating your blog post to a larger website helps your content rank higher in the search results.

  • Commenting

Comments are an amazing digital marketing service that help link back to your website. User-generated content is more in demand these days. Hence, websites such as Quora are considered to be a great resource. Commenting and answering questions not only helps link back to your website, but also helps prove your expertise to your potential clients.

Hence, these are a few digital marketing services that help improve your websites ranking in the search results page. So adapt these impactful methods and improve your inbound marketing strategy.

Was this helpful? Refer to our previous blogs for effective digital marketing strategies. Visit our website to know more about our >digital marketing services.

7 effective digital marketing strategies for startups

7 effective digital marketing strategies for startups

Marketing has drastically changed over the past 2 years. This transformation has occurred because of digital marketing. Startups are fueled by sales. In order to increase sales and enhance growth, startups adopt digital marketing.

However, fail in the execution as not all digital marketing strategies are effective for all organizations. Let’s look at some of the most profitable strategies that can enhance growth of your startup.

1. Pay Per Click (PPC) Marketing

A form of digital marketing with which the search engine brings customers to your website. It is the perfect tool to generate sales leads.

Listed below are a few practical advantages of PPC ads that work wonders for startups:

  • Control over expenditure- essential for startups
  • High ROI- only pay when an interested person clicks on your ad
  • Immediate results- no need to wait for outcomes
  • Reaches the right audience, at the right time with the right ad
  • Detailed data and insights available- help analyze campaign

2. Search Engine Optimization (SEO)

Today, having your company’s website is an essential part of generating sales. However, the problem is there are tons of websites out there of various companies belonging to your industry. It is important for your website to come on top when your audience searches for relevant keywords. This is where SEO plays a crucial role.

It helps bring traffic to your website as well as builds trust amongst the customers. How? If your website ranks high when your customers search for relevant keywords, it leaves an impression that yours is a reputable company.

3. E-mail Marketing

Digital marketing has evolved exceptionally but, e-mail marketing is here to stay! That’s right! It is also considered to be delivering a heavy ROI to marketers. A recent survey(1.1) conducted by Data Marketing Association (DMA) and Demand Metric found that the median ROI delivered by e-mail marketing was 122%, four times higher than the other marketing channels. This survey was conducted in June, 2016.

Isn’t that an impressive ROI? Additionally, e-mail marketing is also very cost-effective. Mentioned below are a few tips on how to get started with e-mail marketing:

  • Make it catchy- A lot depends on your subject line. So make it catchy and engaging
  • Avoid jargons- Use simple persuasive language
  • Use bullets- Break the clutter and make the text more legible
  • Talk more about what is good for the customer rather than, your product
  • Lastly, optimize e-mails for mobile devices as more and more people access mails through their phones

4. Social Media Marketing (SMM)

One of the most used forms of digital marketing is social media marketing. Everybody is using social media. Hence, your business needs a social media presence too. It also helps create a distinguished image of your brand. Following are a few benefits offered by social media marketing:

  • Establishes brand identity
  • Increases traffic as well as exposure
  • Generates leads and improves search ranking
  • Develops loyal customers over a long period of time

SMM is a double-edged sword. While, it has several advantages, it can also backfire if not used appropriately. Hence, brands need to be careful while selecting the social media channel.

5. Remarketing

Remarketing is a wonderful digital marketing strategy to advertise to people who have visited your website in the past. It is one of the best ways to re-engage your visitors. It helps you ensure that people who visited your site get to see your ads over the web.

6. Digital PR

Digital marketing allows building your brand through various techniques. Online PR, one of them, is an amazing way to tell your story. PR agencies help organizations to send their stories to relevant media houses or bloggers. The essential requirement for effective PR is a great storyline.

7. Digital Media Buying

Buying ad space for different spaces such as Google search, Facebook ads, and display ads are all a part of digital media buying. It is essential to buy relevant as well as reputable advertorial spaces. It may be expensive, but it is definitely effective.

So adapt these impactful digital marketing strategies and help your startup prosper in the world of digital media. (Even more strategies to help you with!) Visit our website to know more about digital marketing.

Survey Source: 1.1

Ways to take your digital marketing strategy to a higher level.

How can you upgrade your digital marketing strategy?

Digital marketing strategies play a very important role in forming the target audience and base of a brand on the digital network. Thus, it is very important to make sure that your strategy is right on point and more importantly, upgraded. This can be done through multiple ways. Some of them have been listed below:

1. Know social media analytics for digital marketing

Social media is dark and full of updates every day. However, Melisandre cannot help you here. It takes an expert to realise and understand the technicalities involved in social media’s statistics. It’s a dynamically changing platform and thus requires special attention. Once you understand the analytics involved, you can become your own Melisandre and get rid of any hassles that might come your way in digital marketing. This will help you to align your strategy with latest updates.

2. Make yourself unique through your digital marketing strategy

Today, almost every second brand is on social media. Be it Facebook, Instagram, or any other social platform where it is possible to form an image of your own, it has become a battle ground. Thus, it has become essential for brands to create a unique and distinguished space for themselves in the market through what they post. Your social media strategy should be flexible enough to incorporate latest trends which can garner new views and audience thus resulting in higher brand awareness.

3. Research is the key when it comes to digital marketing

That’s right! The more you research, the easier it becomes for you to innovate and come up with new ways to spread brand awareness. This activity if undertaken regularly will also help you in remaining updated with competitor’s brand.

Keep you digital marketing strategy updated with latest developments of the market. Your strategy forms the backbone of your brand’s image on the digital market. Make sure it is right! We can help you do this in the most efficient way. Click here to visit Ecumen’s website for more details.