What makes Magento the best platform for marketplace website development

Best examples of ecommerce checkout page design

As you are here, it means either you already have an ecommerce business or you want to do so. Doesn’t matter! But if you’re in ecommerce sector, then it’s essential that you have a full-fledged site and for that, you need to have proper ecommerce website development. You have to make sure that everything is done in correct manner – right from choosing a theme to developing a checkout page.

Checkout page is the heart of your entire website because it takes care of actual selling of your products. So whether you hire an ecommerce development agency or do it yourself, you should make sure that your ‘proceed to payment’ part doesn’t have any loophole. Following are some examples of websites having perfect checkout page, which you can take inspiration from and convert the site visitors into customers:

1. Dune London

Dune-Best examples of ecommerce checkout page design

For any checkout page, it’s essential that the customer can clearly see what is there in his/her cart, what he’s going to pay for. Duke London knows this art better than anyone else. They show the summary of products which are added to the cart. Clearly showing your customer what he/she is going to pay for makes good impact. It enhances the transparency and trust level along with conveying that there is no hidden cost.

2. Simply Hike

Simply Hike - Best examples of ecommerce checkout page design

Simply Hike has also done a good ecommerce website development. They best know how to treat their customers. They offer different shipping options like ‘Express’ and ‘Standard’ to their customers. Along with shipping, they also offer various payment options to assure that their customer doesn’t return just because of unavailability of his/her preferred payment option. This point can treat the issue of cart abandonment at a certain level.

3. Amazon.com

Amazon - Best examples of ecommerce checkout page design

When it comes to ecommerce website development, it’s a common perception for designers and developers to come up with options like ‘Add to Wishlist’, ‘Buy Later’ or ‘Continue Shopping’ on checkout page. But Amazon has something else to offer to their customers – either buy the products that are in cart or close the window. Nothing in between! By doing this, they make sure that once a site visitor reaches the checkout page; he/she must not get distracted from proceeding to final purchase. Thoughtful ecommerce development, isn’t it?

Being in ecommerce sector, you must know the art of attracting and convincing your site visitors so that you can turn them into your potential customers. Above examples will help you understand it in a better way.

If you want Ecumen to help you in converting your visitors into customers, talk to our ecommerce experts!

Business Standard covers our Director’s take on a B2B ecommerce start-up

Business Standard covers our Director’s take on a B2B ecommerce start-up

“B2B ecommerce is showing signs of rapid digital adoption, which translates into significant growth for MSMEs. We estimate the B2B market to reach 40 billion by December. It will be two times the B2C market by 2020. Therefore OfBusiness is clearly in the right place at the right time”, said Chirag Dagli – the Director of Ecumen while giving his research insights on a startup active in B2B commerce.

 

OfBusiness, a Gurgaon-based start-up is active in the area of online marketplace for B2B commerce. The company incorporated in September 2015 as an aggregator for buyers and sellers, focuses on 12 of the 300-odd SME hubs in the country and has about 1,000 suppliers.

Business Standard covers our Director’s take on a B2B ecommerce start-up

The company’s Founder counts raw material, finance and logistics as age-old issues for small and medium enterprises (SMEs). The Director of Ecumen stated that if OfBusiness needs to be a winner in the said field, then they need to solve three key problems of procurement – sourcing, logistics and credit. He further said that most of the online players are figuring out a solution through their platform and hence, the litmus test for OfBusiness is to solve this faster than their competitors.

 

OfBusiness is tapping the market left unexplored by other B2B players. They’re trying to garner systematic sourcing on their platform, unlike players like IndustryBuying.com and Tolexo.com which focus on spot sourcing.

 

“Metal Junction and MMRTC are the only two major players who focus on systematic sourcing which is a much larger opportunity compared to spot sourcing. If they can build a strong foundation in B2B systematic sourcing and focus on the niche products in targeted geographies, they can grab a huge share of B2B ecommerce. This, of course, is easier said than done,” Mr. Dagli concluded!

 

Source: http://www.business-standard.com/article/companies/ofbusiness-targets-focused-growth-117010900011_1.html

5 Sure-fire ways to make Black Friday a sure success

Black Friday and Cyber Monday are two busiest days when your ecommerce store has to bear maximum traffic. This holiday season of 2016 is just around the corner and you must have a plan to rock the floor, do you? Having said that the countdown to these two biggest holiday sales has begun, are you ready with your strategy to succeed? Whether yes or no – some pointers below would definitely come to your help:

5. Don’t wait, start now!

According to a research, every year, around 35% of customers start to search for the shopping offers in the October end and early November. So better you start your sale preparations as early as you can and inform your customers about your upcoming deals.

4. Build a buzz about your sale

Social media is the right platform! Zillions of people use Instagram, Twitter, Facebook and other social media platforms. This is the golden channel for marketing your Black Friday and Cyber Monday exclusive offers. Your customers will not only get excited about your excellent offers but they’ll also do free advertising for you! Hard to believe? If you have a good fan base on Twitter, then tweet an exciting deal and see how many people retweet it!

3. Don’t forget to create the abandoned cart e-mails

Along with increased traffic, even cart abandonment rate increases during Black Friday and Cyber Monday sales. One of the most effective ways to keep this number as low as possible, set up to send a compelling e-mail to those who add products to cart but leave the cart in half-way. By sending an excellent e-mail, you can convince them to come back and finish their purchase.

2. Test your website

Ensure that your ecommerce site development is such that it’s capable of handling a surge in traffic. On these holidays, a lot of simultaneous requests to your site can bog it down and crash it potentially. With some tools like Load Impact or Blitz, you can check your store’s server load capacity. It’s good to ensure that the host can handle a sudden spike in traffic.

1. Make contingency plans

What if the shipping company you work with, gets busy with something else? What if your website suddenly goes down? What if a big bug is found on the day of sale? Would you be able to wake up your web developer at mid night and fix it up? What if there is any kind of emergency? Well, we aren’t stirring up any fears here. We just want you to be prepared for the worst case. Be ready for anything and everything comes all of a sudden!

All the best!

PS: We have yet more tips and tactics to make your sale a sure-fire success, reach us now!

Ecommerce mistakes that can irritate your customers

While ecommerce is a profitable business sector, it isn’t easy to sell products online. There is an aggressive competition out there and hence, in order to achieve success, your website needs to be very good. The main goal of any ecommerce website is to increase conversions and ROI. But for that, it’s necessary that your customers are happy with what and how you deliver.

If you want to run a successful ecommerce business and don’t want your audience to let go from you, don’t ever dare to commit any of the following bloopers:

Including out-of-stock products

Imagine a case in which a shopper precisely filters his product choice on an e-store in order to purchase it but he ends up with the out-of-stock search results. And if this happens for multiple times, wouldn’t he get frustrated and leave your e-store?

Off-the-track product descriptions

You may have very good products displayed through high-quality photographs in your e-shop but what if you fail to tell your customers what those your products are all about? Description is mostly the only way they could have an idea what your product is all about. So always write some informative descriptions for your offerings.

Confusing website navigation

This is another reason your customers might not stay on your site for a long time. A successful transaction is all about giving your shopper a satisfied shopping experience. It is in your hands how you direct a site visitor from Search Bar to final Check Out!

Providing wrong photographs of products

By a technical mistake or any other reason, if you display a product image which has no relation with the actual product, well, nothing can be worse than this! And never dare to hide the original features or appearance of your product. Because if you do so and once a customer purchases from you, he would never again buy from your ecommerce store! And forget that he would recommend you to someone else! Be transparent to your customers.

Above mistakes can irritate your customers and result in cart abandonment and you’d never want this, right?

In case you want to give your ecommerce website a quality check, reach us here! Our QA experts will help you!

7 ways Pinterest boosts your ecommerce sales

Being an ecommerce start up, it is crucial to have a full-fledged promotion strategy for your business. It should include each and every aspect of digital marketing. Many businesses don’t give much importance to social media promotions, which can actually help their businesses boost sales. Pinterest is one which has been sidelined most of the times. If you’re doing this, you’re missing a good opportunity to earn easy profit! Following infographic would guide you how Pinterest can boost your ecommerce sales. Read to have a better idea:

7 ways Pinterest boosts your ecommerce sales Infographics

 

Show behind-the-scene stuff

Your audience would love to see how your products are made or how you pack and ship them. So pull back the curtain and show your Pinterest followers what’s happening inside your business.

Create a brand history board

Let your Pinterest followers know how you’ve converted your hobby into a successful business. With the use of old products, show them how much you’ve grown.

Reuse the existing content

Pin the images and videos that are already available with you and waiting to be shared. Doesn’t matter whether you’ve already used them before in your blogs or somewhere else! This would save your time.

Tell your fans to show-off your products

If your product offerings are apparels or jewelry, ask your shoppers to share photos wearing them. If furniture is your business line, ask them to show off their design space where they’ve used your product.

Link, link and link

Add a link to your pin’s description. This will make it one click simple for your that fan who has liked your product and wishes to buy.

Include product price in your pins

Don’t forget to include the product price in your pin description. A shopper who wants to buy that product, can know its cost there only. This will also drive interested people to your online store.

Remember that it’s not all about just YOU

Even if you’ve got a huge range of products, you’ll shortly feel out of photos to pin. It’s wise to allow your fans to create their own boards and add photos. These can show off their techy side or a fashionista inside!

Is your online store leaking money?

Are you running an ecommerce store? Are you earning a good profit out of it? Great! A well-planned finance and marketing strategy can do this. But if you pay more attention, you will find that there are still some areas where you are possibly losing money. This infographic tells you about some possible areas where most of the online stores are losing money. So find out those leaking holes in your business and work on them to earn great revenue!

Is your online store leaking money_INFOGRAPHIC

Courtesy: visualistan.com

Easier returns – A sure way to boost your ecommerce transactions

Hiring more salespersons for your online store or offering good discounts might fail to bring you more transactions. But re-evaluating and simplifying your Return Policy can certainly do that for you!

Just think. At a brick and mortar store, customers can touch, feel, smell and actually experience the products but an ecommerce store probably cannot offer this. At a physical store, chances are more that the customer will buy at least one product he/she has played with during the visit. This is because such stores can offer the Try-and-Buy facility. However in some product sectors, it’s possible in case of online stores as well!

Well, it’s not a rocket science! What you have to do is making the returns crazily easy. If they can easily return your products, you’ll succeed in offering your customers at least Buy-and-Try, if not Try-and-Buy! And this way, they’d be more likely engage with you for a long period of time.

So how to do it?

Following are some simple ways to convert the shoppers into your loyal customers.

Keep it simple

Keep your Return Policy fairly simple and visible on your website. Avoid drafting a complex and lengthy policy which shoppers find too tough to understand and return back without buying anything from your website.

Everyone loves FREE!

Customers obviously like that they’re not charged for returning the product. So offer them free returns, if possible! And if you don’t want to offer completely free returns then keep it nominal. Studies have shown that free shipping and returns help an online business boost the transactions.

Help them return your products!

Sounds odd? As if you are telling them that you expect them to hate your products! No, it really works! Sending your customers the necessary materials they’d require to return your product, would convey an entirely different message. Helping them with return shows how helpful you are to your customers. By not serving just your purpose, you also help them make the entire return process easy. They would love you more for this!

If you actually succeed in making your return policy easier and simpler, then your online business will soon have a number of happy, satisfied and loyal customers!

All the best! We hope that your business reaches the pinnacle of success!

5 Roadblocks to clear for enhanced ecommerce conversions

An ecommerce website is always a work-in-progress. To cope up with the latest updates in coding standards, search engine algorithms, design frameworks and continuously changing consumer behavior, you need to be updated and make necessary changes in the site.

This post talks about 5 most essential to-be-cleared roadblocks for ensuring that every lead is converted to the business. Without wasting much time, let’s get on it!

#5 A cluttered homepage

In any case, your website should not be cluttered, especially the home page! A cluttered website asks your customers to leave the site without even scrolling down once. So keep it clean and well-organized in every manner.

#4 Ambiguous payment gateway

Imagine that a harried shopper is searching for something and he lands upon your website for his last try of the day. Fortunately, he finds the product and proceeds to payment gateway. He wants to specifically pay through his credit card but what if it is not included in your payment options? What would he do? He’d just dump you, like obviously! So better to be careful and not make such mistakes!

#3 Complicated checkouts

Simplify your check out page as most of the abandons happen here only. And the reason can be anything – ambiguous content, complex forms or not-so-specific cost breakdown. It’s better to be careful and keep the checkout page (actually the whole website) simple!

#2 Inability to find the right product

In case your customer is searching for something and is unable to find what he is looking for, it may become the biggest cause for your conversion turn-off. To help him out, you can show him the search suggestions as soon as he types something in the SEARCH tab.

#1 Troublesome navigation

Your ecommerce website should have a clear navigation. It should show the most essential categories and cover the least important in the mega drop-down menu. As a human brain is wired to notice the top and bottom content more than what lies in the middle, you can repeat the main categories at the bottom of the page as well.

Key trends in the Indian ecommerce industry in 2016

2015 was a great year for the Indian ecommerce sector as it grew from $5 billion to $8 billion.The market also welcomed a significant number of online shoppers out of which, majority of the traffic comprises of mobile audience. Thus ecommerce apps are gaining immense popularity along with ecommerce.

The year was full of new trends catching-up and old ones dying an untimely death. Here are 5 key trends the Indian ecommerce industry witnessed in 2016:

Trend #1: Dipping discounts

Flipkart, Snapdeal, Amazon India, eBay.in, Paytm and Shopclues are the top six ecommerce players of India who jointly drive almost 85% business of the country’s ecommerce industry. In the current year, these companies would go after profitable growth instead of attracting customers with huge discounts. Because providing high discounts ultimately drags majority of the companies towards losses!

Trend #2: The Rural Pitch

Ecommerce companies would emphasize more on attracting the customers from rural areas. Along with this, traditional business houses such as Tata Group and Reliance Industries will enter more aggressively into the ecommerce business.

Trend #3: The Smartphone Saga

As stated by Rajan Anandan, Managing Director, Google – South East Asia and India, “There were 50 million transacting users in 2015. This year it will be at least 75 million.” According to him, majority of the traffic comprises customers using smartphone devices. However, users browse products on desktops or laptops, they prefer transacting via smartphones because of their faster linkages to payment gateways. Smartphone ecommerce apps are also preferred as they offer more personalised shopping experience for customers and a better understanding of consumers for the ecommerce company. Further apps are also an opportunity to curate targeted promotions based on browsing or shopping cart history.,

Trend #4: Convenient Product Buying

Due to addition in the number of customers, the companies would be busy in serving them every possible thing in every possible way. This would encourage the companies to add some new product categories. Mr. Vijay Shekhar Sharma, the Founder of Paytm, believes that even milk and water will be delivered by the companies to their customers and this would replace the neighborhood store.

Trend #5: COD in trouble

Cash on Delivery has been one of the most preferred payment options for the customers. But as more and more people are getting familiar with payment wallets for shopping and paying bills, the craze of COD is also going to reduce.

We hope that in 2016, more companies join ecommerce business than the last year and continue to strengthen the Indian economy. Trends come and go, but ecommerce transactions and business would never become obsolete.

Government to analyze ecommerce sector’s contribution to Indian economy

The craze of online shopping is increasing day-by-day and with that, the number of online shoppers is also increasing. As a result, ecommerce companies are doing good business. But to check their contribution towards the country’s economy, the Indian Government has come forward with some measures that also include the proposed Annual Survey of Services.

According to reports, the Central Statistics Office is trying to measure the entire ecommerce service sector. As a part of it, the Ministry of Commerce is also planning to capture some useful data of online marketplace sector through efficient IT-enabled services.

As stated in a recent official paper, “Within the services sector, is the share of newly-emerging areas such as software exports and ecommerce.” It is known that the Annual Survey of Services is probably to be launched next year, which would help the Government analyze the performance of this sector in a better way. Right now, the Government does not have any such detailed data for the said sector.

An official stated, “As of now, the consumer price index inflation will be based on brick and mortar markets where people physically go to buy goods and services. Even though ecommerce is growing rapidly, in India it is still not of a size or scale comparable to physical markets.”

One of the recent Morgan Stanley reports estimated that India’s ecommerce market would grow from $102 billion to $119 billion by 2020. It also expects that the number of online shoppers in the country would rise from 50 million in 2015 to 320 million by 2020.

However, the Central Statistics Office still considers that the overall ecommerce market has not developed up to the mark to capture the price trends!