How do you pick the best digital marketing agency for your business

How do you pick the best digital marketing agency in Ahmedabad for SEO services?

Digital marketing offers a variety of services and it becomes difficult to decide which SEO service would be the best for your business. This blog talks about the 5 key SEO services to look at before hiring a digital marketing agency. There are few agencies in Ahmedabad that specialize in SEO, while others that offer various other services. Following are a few SEO services you should look out for when evaluating digital marketing agencies:

  • SEO strategies

SEO strategies need to drive traffic to your website, increase conversion rates and create a brand identity for your business. An experienced SEO consultant will suggest just that to you! Keyword research forms the basis for the development of your website’s SEO activity and hence, it is most essential to implement your SEO activity.

  • Keyword research strategies

Your digital marketing agency should do an effective keyword research for you. Creating your keyword profile is one of the most important stages. An SEO professional will either find these keywords through customers/employees feedback, keyword research tools and competitor analysis.

  • SEO Copywriting

A specialized SEO agency might not offer services of copywriting. Whereas, a comprehensive agency will provide this service. The quality of your SEO copy will determine the increase or decrease in bounce rates. If the copy on your website is engaging and interactive enough, your customer will spend more time on your website. The best digital marketing agency will help you with writing a keyword-rich and engaging content for your website.

  • Web design

The difference between a good and best digital marketing agency is the service: web-design. The best agency will understand the need for a good web design and suggest it to you at the very start of the project. Choosing the wrong technical platform can severely hamper your SEO activities. Hence, this is one of the most vital elements and should be looked at the very beginning.

  • Link building strategies

An experienced and well-established agency will already have developed a network of contacts with webmasters and will know the best link building opportunities. Why is this important? If search engines see a back link to your website from a credible and trustworthy site, it will validate your site. This proves helpful in ranking higher on the search engine results page.

Hence, it would be best if you pick a full-service digital marketing agency in Ahmedabad. Specialized agencies might not be extremely helpful.

We can help you do this! We, at Ecumen, streamline your SEO activities and offer a whole spectrum of services. You can visit our website – Ecumen!

Want to know more about digital marketing? You could also refer to our previous blogs!

Ways to take your digital marketing strategy to a higher level.

How can you upgrade your digital marketing strategy?

Digital marketing strategies play a very important role in forming the target audience and base of a brand on the digital network. Thus, it is very important to make sure that your strategy is right on point and more importantly, upgraded. This can be done through multiple ways. Some of them have been listed below:

1. Know social media analytics for digital marketing

Social media is dark and full of updates every day. However, Melisandre cannot help you here. It takes an expert to realise and understand the technicalities involved in social media’s statistics. It’s a dynamically changing platform and thus requires special attention. Once you understand the analytics involved, you can become your own Melisandre and get rid of any hassles that might come your way in digital marketing. This will help you to align your strategy with latest updates.

2. Make yourself unique through your digital marketing strategy

Today, almost every second brand is on social media. Be it Facebook, Instagram, or any other social platform where it is possible to form an image of your own, it has become a battle ground. Thus, it has become essential for brands to create a unique and distinguished space for themselves in the market through what they post. Your social media strategy should be flexible enough to incorporate latest trends which can garner new views and audience thus resulting in higher brand awareness.

3. Research is the key when it comes to digital marketing

That’s right! The more you research, the easier it becomes for you to innovate and come up with new ways to spread brand awareness. This activity if undertaken regularly will also help you in remaining updated with competitor’s brand.

Keep you digital marketing strategy updated with latest developments of the market. Your strategy forms the backbone of your brand’s image on the digital market. Make sure it is right! We can help you do this in the most efficient way. Click here to visit Ecumen’s website for more details.

3 reasons you need a digital marketing strategy.

3 reasons you need a digital marketing strategy.

Digital Marketing, as easy as it may sound, actually comes with a lot of technicalities. It is a dynamic field, which despite being updated continuously remains the same at its core. Thus, making the digital marketing strategy an essential. There are several advantages of having a digital marketing strategy. Most important ones among them are listed below:

1.It keeps you ahead of the curve!

When you know what you are going to do, the implementation or execution becomes easier. Having a digital marketing strategy will keep you ahead of the curve and give you the time to easily inculcate new changes. Anything that is planned and pre strategized reaps better results, that is exactly what a digital marketing strategy aims to do.

2.It makes targeting easier.

There are crores of people who use digital media. How do you narrow down on those who actually could be potential customers of your business? The answer is simple, you strategize. Decide what is most beneficial for you and your business and work accordingly. Digital marketing has the power to generate leads and do it in the most cost-efficient way, especially when content is created to attract customers.

3.It allows you to experiment and expand your creativity.

When things are strategized and you know what your audience likes the most, creativity becomes easier and the amount of risk that might have otherwise been very high, automatically decreases. The freedom of experimenting doesn’t take the back seat anymore considering that you already know to a large extent that what will work and what won’t.

Devising a digital marketing strategy may not be an easy task, but it’s definitely worth the results that it reaps in the end. If you are looking for an digital marketing agency to help you with this process and yield even better results, Ecumen is your stop! Click here to visit the website and explore our services.

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A crash course in digital marketing

Since I want this to be a crash course, I’m leaving aside discussions like: ‘Does digital marketing really work?’ or ‘Which businesses should go for digital marketing?’ for some other day.

Let’s jump right into the four key digital marketing channels:

  • Search Engine Marketing
  • Banner Ads on Display Ad Networks
  • Social Media Marketing
  • Email Marketing

 

1. Search Engine Marketing (SEM)

When you are looking for a product you go to search engines. That’s what everyone does. Google gets close to 40000 search queries ever (hold your breath) second.

There’s one more reason search marketing is the most important piece of digital marketing jigsaw. People go to search engine when they are actively looking for a product or a service. Being found on search engine makes far more sense than forcing your ad on people via web banners or YouTube pre-rolls.

Let’s take a quick look at the popularity of search engines. When it comes to search engine popularity Google clearly takes away the cake and the bakery and the baker.

ecumen blog

 

Search engine marketing can be broken down into two parts. Paid Ads (PPC) and Search Engine Optimization (SEO)

Paid Ads on Search Engines (PPC)

I’m sure you’ve come across paid ads on Google and other search engines, which take precedence over organic search results.

 

When to use PPC

•      Large search volume for keywords that describe your product/service

•      You are running a short term campaign or looking for immediate results

•      When you are promoting highly seasonal product or service

•      You want complete control over marketing spend and ROI

•      There’s low bidding competition

 

PPC success factors

•      Effective selection of keywords for promotion

•      Constant campaign analysis and strategy optimization

•      Optimal ad placement

•      Sufficient budget and aggressive bidding

•      Smart, action-oriented ad copy

 

When to use SEO

•      The search volume is constant and sizable

•      You are looking for a better ROI over a longer run

•      You are looking for brand building along with building sales

 

SEO success factors

•      Work in sync with Google’s algorithms

•      Effective combination of on-page and off page activities

•      The Same team managing both website maintenance and SEO

 

2. Banner Ads on Display Ad Networks

These are graphical banners that appear next to content on web pages, search engines, social media sites, blogs, news websites etc. Generally, you pay on CPM (cost per thousand impressions) basis or CPA (Cost per acquisition) basis.

When to use Display Marketing/Banners

•      Brand building is as important as sales

•      Your product has an inherent visual appeal

•      You are promoting an established product/brand

•      You are running a remarketing campaign

 

Display Advertising success factors

•      Strategic banner placement

•      Effective call to action

•      Attention-grabbing design

 

3. Social Media Marketing

Facebook has over 125 million active users in India and Twitter has 18.1 million users. Other platforms like Pinterest, Snap Chat, Linked in have a huge user-base as well.

Social Media provides an opportunity to engage with their consumer and build a brand. I look at Social Media as more of a brand building than a sales generation platform. I’ve seen lot businesses badly fail at Social Media Strategy simply because they don’t realize this.

When to use Social Media Marketing

•      When you want to build brand and better product recall

•      When your business has content that’s likable & sharable

•      B2C businesses with a popular appeal like food, fashion, cosmetics etc.

 

Social Media Marketing success factors

•      Focus on right platforms

•      Balanced communication strategy

•      Aggressive posting

•      Effective targeting

•      Understanding your TG’s social media habits

 

4. Email Marketing

India is known as the Spam Capital of the World. Email marketing is used & abused by all major digital marketers. And the reason is, this is the cheapest way of marketing digitally.

When to use Email Marketing

•      To keep in touch with registered users

•      To announce new products, offers etc.

•      To send triggered responses

 

Email marketing success factors

•      Quality of email database

•      Using behavioral triggers

•      Personalized message, content & call to action

•      Time and day of the week

 

Hope this quick training was useful. Do write to me for any query that you may have. Reach us now if you have any digital marketing requirement.

Source: Chirag Dagli on LinkedIn

Digital Marketing Agency to help you with email marketing

Signs that you need a Digital Marketing Agency to help you with email marketing

Email marketing is still the best marketing technique in today’s world. Whether it is to reach a large number of people at the same time or make this process more personalized, everything fits in when it comes to email marketing. However, as easy as it may sound, this also involves a lot of tactics and specifications. This is where a digital marketing agency comes to the rescue.

Let’s see how a digital marketing agency can help with email marketing.

1. You haven’t changed your strategy since a long time.

If you haven’t changed your email marketing strategy since a long time, it’s time do so now! Nothing that goes on for a long time is able to make its mark in the long run. A digital marketing agency can help you identify and execute a new way to make your emails reach a large number of people at the same time, especially those who are most relevant to the business.

2. You and your team do not have the time to create emails on a regular basis.

It’s true that emails, especially those which have the intention of marketing should not be sent very frequently. However, there should definitely be a certain limit in context of the emails that are being sent. In case your own staff does not have the time to create and send them on time, a digital marketing agency can enter the picture. This intervention by a digital marketing agency does not only make this efficient, but also makes them reach the right people at the right time.

3. You are doing email marketing, but you don’t know how to do it the right way.

A digital marketing agency is skilled to tackle the technicalities and specifications that come while doing email marketing. They know what content to write and how to present it. Even details such as the timing at which the email is to be received by the receiver are also taken into consideration before sending an email.

If you are searching for a digital marketing agency to help you with all these things, then Ecumen is just the stop! visit our website and explore our services such as email marketing and a lot more!

Advantages of having a Facebook group

Advantages of having a Facebook group of your brand as a part of Digital Marketing

Facebook has become an integral part of Digital Marketing strategy of brands. Whether it is ads, content marketing or the creative freedom that it allows, this social media platform is definitely being exploited to its ends. Facebook has a feature known as a group which might do wonders for your Digital Marketing strategy. Let’s find out what are its advantages.

 1. It creates a huge pool of potential customers at the same place.

Facebook groups collect people with similar interests on the same platform and make idea sharing a more feasible and accessible task. This makes it easier for a company to collect people with same kind of needs in the same place. This also enables the seller to set or understand trends and at the same time make sure that they also understand what a customer needs and make new innovations.

2. Facebook groups work specially for a new business’s digital marketing strategy.

A new business which has just entered the market needs to make sure that its presence is registered in the eyes of potential customers. For this, a Facebook group is a great place to begin at. With the right strategy and communication, it will help you reach a huge number of people at the same time and make an impact without much investment. The filters and Facebook tools will also help in this process.

 3. A group is self-sustaining.

The members of the group do the task of keeping it alive and running. Thus, making the maintenance for the owner or admin a lot less. Whether it is discussions, polls or surveys, everything is carried out by the people who belong to that group. For a digital marketing strategy this works really well.

To sum it up, Facebook groups are a great idea to remain connected with your target audience. Especially if you are new to the market, this is how your digital marketing strategy should start. If you are looking for an agency to help you with it further, Ecumen is just what you need. contact us now!

6 signs that you’ve got your Social Media strategy wrong

6 signs that you’ve got your Social Media strategy wrong

Every now and then, I come across marketing managers who swear by the divine powers of Social Media marketing. Yet, it’s extremely rare that I see them utilizing these powers correctly.

Here are a few indicators to check if you’ve got your Social Media right or wrong!

1. You are present on 5 different Social Media platforms but effective at none.

Focusing on too many platforms, is the most common trap brands fall into. Just because it’s free or you’ve got tools to simultaneously post everywhere, doesn’t mean you should.

Try and focus on one or two platforms at first. For most, brands Facebook should suffice in the beginning. The idea is to build a vibrant community, maintain high engagement and continuously monitor the impact your efforts are generating.

2. You have 50K followers but only get 3 likes per post.

One ‘like’ is your own, one from your wife (Come on, admit it). And the last one is the sweet fruit of your incessant nagging everyone you know.

The fanbase is not worth much if the community is not active and engaged. A simple reflection of this is the number of comments, likes, and shares you are getting from your audience.

If the numbers don’t look very good, there are two possibilities. A) Your targeting is faulty or B) Your communication is weak.

3. Your most popular post is the Happy Holi wish!

The importance of what you are posting on your profile is unparalleled.

Here’s a quick list of what not to post: A) Don’t pick up random content from net and post. B) Don’t wish your followers on each and every little festival. C) Don’t talk about sports or politics just because you want to. D) Don’t post information that looks/feels like a sales pitch.

These content may fetch you some likes but they have no real business value. The communication strategy should be crafted by professionals keeping your brand positioning, business objectives and target audience in mind.

4. You wonder why your followers are not excited about your new range of 3 Phase 5 HP 4 Pole Flange Mount FLP Motors.

The bitter truth is, nobody gives a damn about B2B products on Social Media. If you are a B2B business or are into selling industrial goods, save your time and money and stay away from Social Media.

Social Media is most effective for products and services of popular interests. This means businesses dealing in Fashion, Food, Personal Grooming, Toys, Electronic Gadgets, Travel, Wellness etc. would do better than others.

I’m not saying other businesses can’t be on social media, but then don’t sweat it too much.

5. When you run a Social Media contest and the only participants are your own employees/cousins.

Make peace with the idea of spending money for promotions. Social Media platforms are here to earn. They provide you the cheapest mean to reach your target audience. But you still have to spend.

Workout your promotional and creative budgets before you even think about building a community. Even word-of-mouth marketing would require a few mouths to start with.

6. Your customers are surprised when you tell them you are active on Social Media

Not integrating your existing customer base into your Social Media community is the biggest mistake you could make. Social Media works on the power of word-of-mouth communication. And who else can vouch for your products or services better than your existing customers!

Actively encourage your existing customers to join your Social Media community. Roll out incentives for them to do so. Make Social Media the cornerstone of your loyalty program.

Hope this article helps you identify loopholes in your Social Media strategy. If you have Digital Marketing related queries, feel free to reach out!

 

Source: Chirag Dagli – Linkedin

Stay focused on bringing in traffic

What Bollywood villains teach us about Digital Marketing!

Bollywood villains are a tough lot. Gabbar ruled over hundreds of villages in Chambal and Shakaal built a whole freaking island for himself, complete with rotating conference facility and a private crocodile pool. How did they manage such a huge commercial success? What’s their secret sauce?

The answer is out there if you read between the lines. Let’s dissect these Bollywood villains’ famous dialogues and see if we can better our Digital Marketing skills.

Being resourceful is not optional

Two invaluable marketing lessons are hidden in this iconic dialogue. First, you don’t want to go to market unprepared. And the second, you don’t want to put all your eggs in one basket. I couldn’t help admiring Shakaal’s pre-planning when I saw the handcuffs popping out of the chair’s armrest or the crocodile pool built right underneath his levee.

Your campaign plan needs to be elaborate and well thought out. Larger campaigns need to be planned in phases. Spread your activities across various channels. And based on continuous analysis of your campaign, decide roll out strategy for the next phase.

get your timing right

Timing is everything. And Gabbar knows this better than anyone else. Campaigns built around festivals, seasons, special days etc. are great examples of smartly using heightened emotions of your TG to drive conversion. Can you link your product with any such event?

The best part of working on this strategy is that you can pre-plan such activities. And you can compare different strategies once you do this again and again.

Keep reinforcing the brand

You could forget everything but not his name. The moment you see Prem Chopra, his iconic dialogue starts ringing in your mind. Can you do that with your ad?

While counting the number of clicks, likes, and impressions; are you earning brand recall too? If not, then you are losing a huge opportunity. Digital Marketers often carry a frivolous approach towards brand recall. All they focus on is the CTR and CPC. If so, then you are on your way to getting lost in the digital chaos.

Stay focused on bringing in traffic

Your search/display ad is useless unless it brings in traffic. You need to have your call-to-action direct and bold. Also, the traffic needs to be relevant. Remember that Amrish Puri says this to Sridevi and not to Nirupa Roy. You can only have conversion if the traffic is relevant!

Never let go of a lead without conversion

No one has explained the importance of conversion like our very own Crime Master Gogo. All your blood, sweat and tears spent on bringing in the lead are a waste if the visitor leaves the landing page without getting converted.

Keep in mind Gogo’s unwavering focus on conversion while planning on your own conversion optimization.

Hope you take away these invaluable lessons from our favorite bad boys and create superhit digital campaigns.

Can you think of more such lessons that we can learn from Bollywood baddies!

business model for an E-Commerce business

3 Tips for Building The Right Business Model for an E-Commerce Business

An E-Commerce business model is one of the most essential and fundamental aspect of building upon an idea that has the potential to yield fruitful results. However, it requires a lot of research, planning and decision making. Let us discover some tips that can make this decision making a lot easier and more beneficial in the long run for your E-Commerce.

1. Innovation is not enough, one must make sure that people actually find it appealing.

E-Commerce business belongs to a continuously changing world, which requires innovation but at the same time one must make sure that the innovation that you are trying to incorporate in the E-Commerce Business model is not there just for the heck of it but actually makes sense to the audience.

2. Rethink your ideas, defy the rules.

When it comes to e-commerce, defying some of the rules may actually prove to be beneficial to the business. Everybody agrees that innovation helps, but if everybody agrees upon the same thing then one must attempt to break the rules. Create an E-Commerce business model that doesn’t fall in line with the definitions and make your own path.

3. Ask questions, make observations!

Asking questions may not only solve problems but also help you discover new opportunities. Once you have a credible idea, you will automatically have a target audience that will buy that idea. Observe them, read their behavior, analyze what their major needs are and address it by through your business model. When it comes to E-Commerce business, a thorough market research may turn out to be very beneficial. If you are looking for an E-Commerce Consultancy, click here!

The E-Commerce Business model that you choose for your idea has the potential to make or break your growth. Make sure that you take the right decisions that result in long term growth. Taking assistance from an E-Commerce consultancy might help you make these decisions quicker. Click here to contact a consultancy!

digital marketing agency india

4 Major Strategies that Digital Marketing Agencies can help you with!

When it comes to Digital Marketing, there are multiple aspects that have to be kept in mind. Ranging from the brand’s central message to how it has to be conveyed to the target audience, everything has to be effectively planned and efficiently executed. The digital presence of a company answers many questions about the brand and the idea that you are trying to portray. This is where Digital Marketing Agencies come in. So what are the major strategies that they can help you with and how? Let’s find out with the help of examples.

 1.      Brand Strategy:

The brand Strategy comprises of almost everything that a company wants to make public. Whether it is the message that is portrayed through the colours of your creatives or reaching the right audience through Online PR, we help you make the best out of even the minutest details. Digital Marketing Agencies will help you gain an edge over others through various means. For example: A food brand’s digital marketing strategy will be based on their products, customer reviews, the way the brand connects with the customers and makes the user experience fun and interactive. Campaigns that express the brand’s central idea can be conceived and in turn presented in a way that the target audience consciously or subconsciously connects with it.

Brands like Dominos, Burger King, etc. strategically use their Digital Marketing practices to advertise themselves as everyone’s favourite food and leverage upon the fact that their major target audience is well versed with the internet. This helps them to connect easily, widely and most importantly, feasibly. Digital Marketing Agencies give your brand a hype and desired vibe while giving your potential customer a bribe through their strategy.

 2.      Creative Strategy:

If you think creativity is just about ideating, think again! A major part of the strategy is indeed creativity, but it comes with a few conditions such as feasibility, accessibility and affordability. Digital Marketing Agencies assist you in determining what will work and what will not in terms of creativity. This strategy comes alive with three major steps. The first one is researching. There are a lot of trends going on in the market, which keep getting renewed and updated almost every day. What is new today may become obsolete in the next second and thus, it is very important to make sure that market research is being carried out intensely and efficiently. This will help you incorporate trends in the strategy and make it more communicative. The second step of a creative strategy is defining something absolutely new while keeping in mind the market research and a brand’s central idea. This may turn out to be a critical point in strategizing, considering that there is a risk factor involved in everything new. The third step of a creative strategy is formulating the medium through which the strategy or concept has to be rolled out.

Based on these three steps, the creative strategy can market the brand on a huge scale. Digital Marketing agencies have the experience of working through changing trends and still creating a brand image through creativity. This allows the brand to interact with the audience, improve their user experience and at the same time discover new opportunities to expand.

3.      Digital Strategy:

 As the name suggests, Digital Marketing Agencies’ major responsibility is to help you with what they are best at, Digital Marketing! With our experience, expertise and skill we make an impactful digital presence with strategy and planning for your brand. The digital strategy comprises of a lot of aspects which can get better results. For example, the medium you choose, the knowledge you have of the online world and the efforts that have been put into making it easier for the readers or visitors. These decisions differ as per what the company deals in and its target segment. A product based industry will require a stronger base in the E-Commerce market where as a service rendering company will have to make sure that they are strong on the social media front.

Digital strategizing may be summarized as the application of new technologies to the already existing means of selling in a company. It may be direct or indirect, based on what you choose. The placing, targeting and accessibility of the medium that you choose sums up the strategy that Digital Marketing Agencies take into account broadly. With shifting dynamics and increasing audience, a successful digital strategy becomes essential for brand’s survival in the market.

4.      Content Strategy:

Content will always remain the king of Digital Marketing. Strategies in terms of what we post on our social media platforms are often well researched and pondered upon. Digital Marketing Agencies help you with the technicalities, timing, SEO and more such strategy enhancing points of the online world.

Content Strategy can be broadly defined as the planning, marketing and execution of content as a promotional tool. It may be as simple as the short copy of a social media post or the articles that go out from a website to enhance the SEO ratings. Developing the content strategy of a company requires significant amount of brain storming and at the same time a complete understanding of the target audience that the brand is dealing with. The major objective of creating contest for a brand is to answer questions about a brand and inculcate a sense of ‘needfulness’ in the reader’s mind.

Digital Marketing Agencies combine the advantages of technology with the power of content to create a strategy that can enhance the ratings, position and most importantly, the marketing of the product or service.

Strategizing is the stepping stone of anything that one wants to accomplish. Digital marketing agencies help you exactly with that and make your presence more impactful. The online world has the ability to take your brand from scratch to top with its technical advancements and the sole ability of how you take it forth with the help of your strategizing. If you are looking for an agency to assist you with the same, Ecumen is just what you are looking for! We are equipped with a skilled team, which values your time and makes sure that you receive top most quality along with the right results.

If  you want to leverage upon the advantages of the online world, strategizing becomes critical and essential for your future growth.