Myntra’s new mantra – Mobile only

Reports say that the leading ecommerce Fashion retailer – Myntra will shut down its website soon.

The report states that Myntra pulls in about 80% of its traffic and 60% of sales through its mobile application. It has plans to take the sales number to 90% by the end of the year. If and when that happens, Myntra will most likely shut down its website and it will be the first move of an online marketplace moving from web and mobile format to the mobile-only format.

According to Mukesh Bansal, co-founder of Myntra and CMO of Flipkart, the growth on the mobile platform has been rapid because fashion shopping is quite impulsive. Myntra is focused on the mobile platform and will be making major investments on this platform going forward.

Last year, SnapDeal’s Rohit Bansal claimed that in some cases, 80 per cent of their business was coming from these small cities driven by mobile.

“Mobile is the way for ecommerce, in fact we believe India is an Mcommerce market, not an ecommerce market. In tier 2 and tier 3 cities mobile is driving growth, and in some cases 80 per cent of our business is coming from these markets,” claimed Bansal when Google collaborated with Forrester Research to draft a report on the state of ecommerce in the country.

So will Flipkart, Snapdeal and Amazon follow suit? Well, they surely give preference to Mcommerce over ecommerce. And although they might not jump into it head on, they surely have a mobile-first approach.

All new ecommerce ventures are targeting mobile sales. Increase in the use of smartphones and the use of 3G has added to the experience of shopping via a mobile app.

If you are an ecommerce venture looking for developing a robust mobile app and other marketing channels, talk to Ecumen today!

Write to us at or speak to us on +91 98240 88036.

Ecommerce stores – Are you ready for Mobile Search?

A recent announcement by Google states:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Search Engine Optimization is an important aspect of online marketing. If you wish to rank better on Google, you will have to follow the new update by Google, which suggests that your ecommerce site needs to be mobile friendly and needs to follow certain criteria to rank better in the search results.

Why mobile?

As the smartphone market scores high, this trend is here to stay. As more people join the wagon, mobile is going to drive sales, and drive the ecommerce business. So if your website is mobile-friendly, it is going to accelerate the results of your ecommerce marketing inputs and help your brand grow and reach more people.

Users don’t like to view a non-mobile friendly site on their mobile, nobody wants to zoom in and read the text or enlarge the image; it should be viewer-friendly. Place the links far enough so that each one can be tapped easily and no other link gets tapped.

A representative from Google already estimated that about 50% of all searches made on Google are from mobile devices. So it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users.

So what all do you need to do?

Make sure-

  • That the mobile version of your website is active and functional
  • Google has no preference over responsive designs (though they are popular) or a separated hosted version of your website, as far as the user gets awesome mobile experience
  • Google’s mobile bots can crawl your website
  • Also, ensure each individual page of your site runs properly on a mobile device

Google has also offered two additional tools to check whether your ecommerce site is mobile friendly –

  1. Mobile Friendly Test (Google’s free mobile-friendly testing tool )
  2. Mobile Usability Report ( Google Webmaster Tools mobile usability report )

And not just this, Google has also started rolling out changes based on information from indexed apps of signed-in users.

Additional methods:

  • Mobile SEO audit
  • Mobile Web Search Visibility
  • Site speed

Ultimately, companies who cater to mobile users in the best way possible will earn the most visibility from Google. So it’s better if you already have a mobile-friendly website and if not, then you better make it developed from a trusted web development company.

Mobile Ecommerce – The Skyrocket to Increase Your Profits

“Shopping through mobile is really a mind-blowing experience” – says Mr. Michael D’Souza, who is a leading businessman.
“Mcommerce is really a boon for me as I can order things in just few minutes and clicks. As it offers various payment options, it is convenient too.”- says Mrs. Helen Smith, who is a housewife.

Over the last couple of years, technology has brought a significant advancement in the business world. The mobile phones which were earlier used to attend calls and sending messages have now turned into smartphones and become electronic wallets in the user’s pocket. Today the mobile online marketing service is one of the latest and innovative marketing trends to reach the potential customers.

Here a Question Pops up in Your Mind: Why Mobile Commerce?

“According to a research, globally, consumers are expected to spend $119 billion by 2015 through their mobile phones, accounting for about 8% of all ecommerce activities. By the end of 2012, the number of smartphone users around the world had exceeded one billion.”

It is clear from the above fact that in coming years, Mcommerce will really become a new frontier of ecommerce. Mobile ecommerce marketing service is like an umbrella which offers several benefits to make your business achieve northbound success. With selling products online, the companies can also promote their products through the platform of mobile devices and can inform clients about special offers & discounts. This leads to better responses from your potential customers. It is also an easier and cost effective way than any other ecommerce solutions.

A Mobile Website Is Not a Luxury, but Has Become a Necessity

“The typical mobile user checks his or her smartphone around 40 times a day—that’s 40 opportunities to shop!” says Petra Jung, Head of Mobile Shopping at eBay Europe.

Mobile commerce has made browsing experience seamless and user-friendly for consumers. Along with purchasing products online, buyers are also reviewing products, making pre-purchase research, make price comparisons and check for available deals through use of mobile devices. It is beneficial for any type of businesses as the mobile users are increasing day by day, so through Mcommerce your business gets large and growing market place for wide range of goods and services.

More Opportunities for Mobile E-Tailers in the Future

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M-commerce is the recent boom in E-commerce which is on an edge of becoming a multi-billion dollar industry. This is a perfect time to seize the opportunity and increase your revenue. With the mobile websites, customers can do shopping in just a few clicks and that is the reason why a large number of people are opting for smartphones. Even those who have computers often prefer to use their mobiles for shopping. Hence mcommerce online marketing services can help the companies to extend their reach to a large number of target audiences.

So are you still in two minds whether to opt or not for Mobile ecommerce marketing services? If your business website is not optimized for mobile devices, and your competitors have adopted it then you are surely losing a lot of things, as the number of sales through m-commerce is growing at a fast pace. Therefore, get ready to jump on the mobile e-commerce bandwagon!

For making your businesses generate more sales and for getting the accurate online marketing services, you can take help from an ecommerce agency. One of the leading ecommerce solutions providing company, Ecumen can help you build and manage all your online marketing services. They offer multiple flavors of mcommerce solutions such as Native solutions and HTML5 solutions.

Mobile Revolution

The Mobile World is Changing – Get the best out of it

The evolution of technology has brought the world closer to us. Everything is “Mobile” these days. Mobile Advertising, Mobile Commerce, Mobile Website, Mobile Apps, Mobile SEO, Mobile coupons & many more. So the question arises what is the actual market opportunity & value addition that digital marketing agencies like us can provide. Our mobile business analyst team has prepared a very interesting presentation on Mobile Revolution I am sure that you’ll have your points to take away out of it.

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Let us know your thoughts & feedbacks.