Which attracts more – Discounts or Free Shipping?
Some online marketplaces provide free shipping to all the customers, irrespective of the amount of purchases made. As a smart e-retailer, you can make this applicable for a certain amount or a blanket policy covering all items on your store. However, it’s imperative to estimate whether offering free shipping is worth the money you, as a retailer, are paying for shipping.
On the other hand, discount coupons can be powerful or hazardous. Even very small blunders can cost your ecommerce business loss of hundreds or thousands. But a discount can also serve as the best way to increase sales and encourage loyalty.
Either of these can be beneficial for your ecommerce business. So, Ecumen recommends you to go for split (A/B) testing and watch the results for yourself.