Which attracts more – Discounts or Free Shipping?

Which attracts more – Discounts or Free Shipping?

Some online marketplaces provide free shipping to all the customers, irrespective of the amount of purchases made. As a smart e-retailer, you can make this applicable for a certain amount or a blanket policy covering all items on your store. However, it’s imperative to estimate whether offering free shipping is worth the money you, as a retailer, are paying for shipping.

On the other hand, discount coupons can be powerful or hazardous. Even very small blunders can cost your ecommerce business loss of hundreds or thousands. But a discount can also serve as the best way to increase sales and encourage loyalty.

Either of these can be beneficial for your ecommerce business. So, Ecumen recommends you to go for split (A/B) testing and watch the results for yourself.

The Perfect Recipe for your Landing Page…

The Perfect Recipe for your Landing Page…
Any great meal starts with a great recipe and the same goes for your website’s landing page. The most essential part of a website design is its landing page. It helps to convert your leads into customers effectively. Just follow our tips and you’ll end up with a landing page that will make your visitors bite.

  • 1 tablespoon of yummy USP: The landing page should have a good quality headline.
  • 3-4 Eye-catching Images: “A picture is worth a thousand words” and therefore, add images.
  • 1 cup of Delicious content: Another key to a perfect landing page is the text which you add to your page. The content should be concise and should relate the information easily.
  • 2-3 Testimonials: The client testimonials are the trust elements for your page.
  • Call to Action button: To add multiple Call to Action buttons on the page is in vogue nowadays. But try to add 2 -3 buttons so that your visitor doesn’t get confused.
  • An Enquiry form

Your landing page is ready to sell. But make sure to add the ingredients as per your need that makes the recipe more tempting. Bon appetite!

If you want to design a perfect landing page, then a leading ecommerce consultant – Ecumen would help you. Drop us an email on info@ecumen.in for any requirement.

Content or Design – Who’s the King?

“What is more important for the success of my market place – the design or the content?” Many of clients have this question in their mind when they start to develop their websites.

It is difficult to decide which parameter is most significant. Content plays a vital role, but design of a website is equally essential for a successful website. We can say that if content is the soul of the website then design is the body. The design of the website and content perfectly balance each another. A design of the website attracts people and the content keeps the audience engaged. They both work together to develop an interconnected branding message. Both of them are key factors in obtaining the best search engine results.

So the design and content are equally essential to the development of a successful online presence. Instead of competing, the design and content must work together. A great website can’t have one without the other!

Does Social Media Drive Ecommerce Sales ?

The question of whether social media can result in sales or is social media worth it, if it’s not driving ecommerce sales is pretty much as old as social media itself. Business owners often wonder about the questions such as “Is my Facebook page actually driving sales?” or “Is all tweeting really doing anything for my business? Should I be on Pinterest and Instagram?” Well, it turns out when it comes to ecommerce, being social matters. Social media is more about building brand awareness and a community around a brand, than it is about driving transactions. Social media traffic is in fact, a key driver for ecommerce sales. Social media does drive online sales, indirectly. The higher the level of participation in a social media event, the greater the impact on a consumer’s purchasing activity. Events that encourage participants to recreate the core benefits of a brand have higher lift effects than more generic posts—resembling a “co-creation effect.” In conclusion, having a social media strategy for your B2B marketplace is extremely important for driving sales, even if you can’t measure it.

Does Google Analytics help ?

Your online marketplace is your ‘virtual shop-window’ and keeping track of who visits it is like getting to know your potential customers closely. Right from how the visitor found your website; i.e via search engine, social media or links on other websites, to whether they are first-time visitors or returning traffic, can be tracked with Google Analytics. Also, you get to know which pages were clicked and how much time was spent on each page. It detects the success or failure of the ‘call to action’ section on your website. And most importantly, it also tracks sales, return on investment, average order value, etc for ecommerce websites.

Where is Ecommerce headed with social media ?

Increasingly a lot of Ecommerce platforms have been very active on social media. So is it doing them any good? Are they engaging with people in a manner that turns into sales?

All the popular ecommerce portals including Flipkart, Snapdeal and Amazon are big on social media and have a loyal fan base. Their ecommerce marketing strategy involves engagement, contests and offers, discounts, etc to increase sales. It has worked for many platforms, and has great potential to explore a variety of marketing tactics. Once you study the online behavior of your audience, you can offer them deals they would love and create a buzz about your portal among their friends as well.

Ecommerce and the variety it has to offer can go miles with social media. The young crowd is active on these platforms and enthusiastically participates in the engagement model. The future also looks very good for the new entrants as they will get to explore the benefits of social media.

Go Global With Ecommerce

Create a detailed, repeatable regional ecommerce marketing strategy. Make sure that your ecommerce site accommodates local languages and customs. The language of the copy on your website and its context are very important. Secondly, design a scalable Ecommerce infrastructure. To aid quick and easy expansion, have a cloud-based infrastructure and secure off-site technology. In order to expand to new markets quickly, it is recommended that your infrastructure has flexible automation features. Establish an operation plan to deliver robust logistics and support capabilities. Build a network to handle logistics on local level. Carefully plan a detailed supply chain and get information from local teams about transportation plans. To build a brand at a Global level, it is important to have customer satisfaction, which will be ensured if you provide 24/7 support in as many local languages as possible.