“What is more important for the success of my market place – the design or the content?” Many of clients have this question in their mind when they start to develop their websites.
It is difficult to decide which parameter is most significant. Content plays a vital role, but design of a website is equally essential for a successful website. We can say that if content is the soul of the website then design is the body. The design of the website and content perfectly balance each another. A design of the website attracts people and the content keeps the audience engaged. They both work together to develop an interconnected branding message. Both of them are key factors in obtaining the best search engine results.
So the design and content are equally essential to the development of a successful online presence. Instead of competing, the design and content must work together. A great website can’t have one without the other!