Online shopping behaviors of male and female customers really seem to follow along the lines of John Gray’s book ‘Men are from Mars and Women from Venus’.
You need to look after a hundred of things in order to successfully manage a marketplace. The core thing is that you have to understand the nature of your product or service because the same promotion strategy cannot go for all, it should be different according to customer demographics.
Moreover, it also depends upon the behavior of your customers. It is seen that male and female customers have different shopping habits and behavior. Hence, both of them should be targeted in different ways. Have a look at this infographic to have an in-depth idea: