Because doing it right is important
Digital marketing differs from traditional internet marketing as it involves the use of channels and methods that enable an organization to do targeted marketing activities, analyse marketing campaigns and understand what is working and what isn’t [typically in real-time].
The information consumption pattern of Indians is changing fast. It’s moving away from traditional media like News Papers, Magazines or TV in favour of digital data consumption on PCs, Mobiles & Tabs. For an ecommerce business it becomes all the more important to have a right digital marketing strategy in place. Often start-ups underestimate the efforts and money required for digital marketing in order to build sales in the initial years of business and in the process end up hiring the wrong digital marketing company.