Does Google Analytics help ?

Your online marketplace is your ‘virtual shop-window’ and keeping track of who visits it is like getting to know your potential customers closely. Right from how the visitor found your website; i.e via search engine, social media or links on other websites, to whether they are first-time visitors or returning traffic, can be tracked with Google Analytics. Also, you get to know which pages were clicked and how much time was spent on each page. It detects the success or failure of the ‘call to action’ section on your website. And most importantly, it also tracks sales, return on investment, average order value, etc for ecommerce websites.