A recent announcement by Google states:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Search Engine Optimization is an important aspect of online marketing. If you wish to rank better on Google, you will have to follow the new update by Google, which suggests that your ecommerce site needs to be mobile friendly and needs to follow certain criteria to rank better in the search results.
As the smartphone market scores high, this trend is here to stay. As more people join the wagon, mobile is going to drive sales, and drive the ecommerce business. So if your website is mobile-friendly, it is going to accelerate the results of your ecommerce marketing inputs and help your brand grow and reach more people.
Users don’t like to view a non-mobile friendly site on their mobile, nobody wants to zoom in and read the text or enlarge the image; it should be viewer-friendly. Place the links far enough so that each one can be tapped easily and no other link gets tapped.
A representative from Google already estimated that about 50% of all searches made on Google are from mobile devices. So it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users.
So what all do you need to do?
- That the mobile version of your website is active and functional
- Google has no preference over responsive designs (though they are popular) or a separated hosted version of your website, as far as the user gets awesome mobile experience
- Google’s mobile bots can crawl your website
- Also, ensure each individual page of your site runs properly on a mobile device
Google has also offered two additional tools to check whether your ecommerce site is mobile friendly –
- Mobile Friendly Test (Google’s free mobile-friendly testing tool )
- Mobile Usability Report ( Google Webmaster Tools mobile usability report )
And not just this, Google has also started rolling out changes based on information from indexed apps of signed-in users.
- Mobile SEO audit
- Mobile Web Search Visibility
- Site speed
Ultimately, companies who cater to mobile users in the best way possible will earn the most visibility from Google. So it’s better if you already have a mobile-friendly website and if not, then you better make it developed from a trusted web development company.