Email Marketing

Email marketing, when done correctly, generally has the highest ROI of the digital channels. Email marketing tends to be more retention oriented than acquisition oriented. There are very few digital marketing agencies in India that provide effective and result-oriented email marketing services.

Email Marketing Success Factors

  • Quality of email database
  • Segmentation and targeting
  • Using behavioral triggers
  • Personalized message, content & call to action
  • Time and day of the week
  • Testing and optimization
  • Effective monitoring of post campaign report