As we all are aware, India’s ecommerce sector is growing at a great pace day by day. Along with putting forward the temptation of their offers and discounts before us, these online blockbusters also associate with other companies with a view to widen their customer base and facilitate them with benefits of online shopping.
It is not hidden from all of us that Flipkart is one such blockbuster name in the list of leading Indian ecommerce players. One more time it has partnered with a company and this time it is ‘ItzCash’ – a multi-service payment solutions provider. This tie-up is carried out to facilitate online shopping across more than 75000 outlets of ItzCash and reach out to those potential customers who don’t have an access to a credit card or a debit card.
On the occasion of this tie-up, Naveen Surya, the Managing Director of ItzCash said, “Since 2006 ItzCash has been a pioneer in serving the under-banked segments through its prepaid payment instruments. This association with Flipkart has opened doors for the said segment to transact online.”
Flipkart’s tie-up with this co-branded online store will be available across the whole ItzCash World (all 75000+ franchisee stores). So this festive season, it is a good news for both – franchisees and ItzCash Prepaid Card users. They can access and avail all the exciting offers and discounts on this co-branded online store: http://itzcash.store.flipkart.com.
As said by Mausam Bhatt – Senior Director, Growth at Flipkart, the upcoming adoption for ecommerce will be from SEC B and C segments as well as from Tier 2 and 3 cities. He added that it is very crucial for Flipkart to engage the customers in the said markets by innovative ways. This association will help the ecommerce giant communicate and obtain foothold on a certain segment of offline base through the channel partners, ItzCash.