Google Display Network goes broader, giving more visibility to the display Ads.
Display Network could give instant visibility but could be ROI friendly when managed smartly. After the introduction of view-through conversion in display network, it has turned more ROI friendly but still not that beneficial for retailers.
No changes are needed to existing Ad groups, as those that meet these criteria will be prevented from appearing on relevant pages across the entire network.
To make these campaign settings clearer, we are also renaming the settings.
We’re changing these two options to:
(1) Show Ads on pages that match the broadest targeting method
(2) Show Ads only on pages that match all selected targeting methods
Relevant pages across the entire network: Show Ads on pages that match the broadest targeting method
Relevant pages only on placements, audiences, and topics: I manage Show Ads only on pages that match all selected targeting
Doesn’t matter whether you yourself is handling the online promotions of your business, or you get it done from a digital marketing agency, but as a business owner, you need to know about the day-to-day updates on Google’s changing algorithms and a few things from which one is already described above.