A product page is the heart of an ecommerce portal so hire the best ecommerce solutions provider. Also, make sure that the website development company that you have hired, develops a customer-friendly ecommerce website for you, so that your customer is not wary or confused about your intentions. If your page is not convincing then over a period of time you will observe less number of visitors coming to your website. In this blog, I am going to discuss how to make your product page more visitor-friendly, which will ultimately lead to more sales.
Now before I tell you what to place on your product page in your ecommerce portal, I would like to emphasize the fact that the mere presence of a well-defined product page shows that you are serious about your business.
Speaking of the product page, we can divide the page into 4 sections (Shown below) which can be attributed as:
1 Product Display Section – This is the most important section of the four sections. As you can see the quality and the size of the image holds more importance in a product display page. You have to make sure that you have covered all the angles in the picture or better add a video review of the product. You can also add few tabs like “Wishlist” or “Tell a Friend”. This tab will offer your customers the facility to receive promotional emailers from you about the latest offers or the new product which has been launched. You can use the “Tell a Friend” tab to get new customers who are your current visitor’s friends or family. This way you can spread the word about your brand. You can even add a strip of social media links (Twitter, Linkedin, Facebook etc) to achieve the same objective.
2 Product Information Section – This is the section which gives you the factual information about the product and has a call to action button to buy the product. This is where you can read the shipment details, the product availability or any existing discount or offers on the product. Of course, depending on the type of product you will have different kind of format. For example – If you are viewing Men’s Shirt, you will get to see the information about size, color, selection guide, availability and shipment details. But if you are looking for a headphone then it would not necessarily show the above mentioned criteria. One should make sure that the “Check Out” or the “Buy Button” is clearly visible and takes the visitor directly to the payment gateway.
3 Product Review Section – This section falls right below our first section i.e. – Product Display section. It will house all the ‘less’ interesting stuff like customer reviews, product reviews and, shipment information in detail and terms & condition (if any).
4 Cross Selling and Up selling Section – The section which attracts the least interest on your page is this section. Hence there is no point in adding product related information in this section. So the best way to use this space is by attracting the attention of the visitor by displaying your product related accessories. For example if someone is looking for Men’s shoes, you can display other popular shoes purchased by your previous customers. You can also try to sell add-ons like shoe polish or socks to increase your profits.
Take away message
Irrespective of the size of your business, these pointers will surely help your online business grow. A product page is where all the action is going to happen. You might even consider looking at other rival market places and turn over a new leaf.