Are you a newbie in the ecommerce scene? If so, you might not have a big budget to spend on. Probably you might not have a huge fulfillment warehouse for getting your products packed and shipped by a team. You perhaps have to pack and ship them yourself. Well in that case, you need to be more careful and cautious.
First of all, you need to make a full-fledged shipping strategy which may include packaging material, labeling material, labeling techniques, shipping charges, courier service, etc. But among all, the most important thing is to successfully deliver your products to the customers in order to earn their trust in return.
What kind of experience do you want to give your customers when they unbox your product? This is an important thing to consider because although your product is so well in terms of features and everything, but a bad unboxing experience would ruin everything. And once you decide the experience you want to deliver to your customers, rest of the things would be easy. It’s not just about an individual’s experience that matters but also his/her word-of-mouth promotions! According to a study, shoppers share their unboxing experience with one another and even post them on social media along with the photograph or a video.
Packaging and marketing
Before a few years, online shoppers were only interested in their order delivered to them but not today! Today, people are equally interested in the packaging and the overall presentation. Many online brands use their packaging as a marketing channel. A US-based online retailer, Everlane is one that spreads the brand name through their packaging. Their products arrive wrapped in craft paper with a Thank You note which gives a personalized touch to the packaging. It also encourages shoppers to click a picture and post it on social media. So you can also wisely choose your packaging to make the most out of it.
One of the main factors behind shipping cost is size and weight of your package. Since courier services also charge depending on the same, it is advisable to keep packaging as minimalistic and light as possible. So carefully choose packaging that is big enough to hold your product but not excessively big that it increases your shipping costs. Depending on the type and size of products, keep at least three different packaging sizes (small, medium and large) to save you on the shipping costs.
Though many variables are associated with packaging and shipping, it is not that tough to handle it by yourself. Prepare a strategy for this and follow it. Also, evaluate the strategy every 5-6 months for long term health and success of your online business.