Pinterest is one of the most efficient social media platforms. For online businesses, it offers a great platform to display and promote their products.
In February 2015, Pinterest had announced a policy in which no affiliate links, redirects or trackers on the pins were allowed. But it has changed this policy earlier this month. According to it, users can now insert affiliate links to their pins. This is of course good news for the merchants because it would help them earn extra revenue through such affiliate marketing programs.
With the new policy, users can now monetise their content. For example, a food blogger has created a board of cookware which could have pins that direct to kitchen utensils and other accessories such as pots, pans, etc. But instead of creating such direct links to such accessories, that blogger can now insert the affiliate links. This way, he/she can earn a commission if his/her pinned product drives a transaction.
Let’s evaluate this policy from a retailer’s point of view.
Being a retailer, if you are not receiving a good traffic, it means that nobody is re-pinning your products. In that case, this policy may come to your help! It gives you an opportunity to drive the incremental revenue. By pinning your products to their own boards, affiliates can earn commissions and thereby, can provide you the incentives as well.
As per Pinterest’s data, 40 percent of total Pinterest users have discovered a new product and re-pinned it. In addition, 30 percent have found and purchased a home decor or fashion related product after seeing it on Pinterest and almost 25 percent are there who have discovered an entertainment, health or fitness related product and purchased it. If seen these statistics, there is no doubt that the revenue generated from affiliate links on Pinterest could be great and considerable.
Back in 2015, affiliate links were banned and now in 2016, they are again allowed. Let’s hope that many more such good news may be following this year for your online business!