Some offbeat online shopping destinations of India

It’s a fact that one just can’t get enough of the thrill on shopping apparels online. Given the exciting variety and eye-catching fashion apparel stores online, one is indeed spoilt for choices. We are seemingly getting swayed away by these awe-striking online marketplaces for shopping and the good thing is that we are not at the shore yet! Many things are yet to be discovered and experienced.

What we know now of the online marketplace is only the half of the story and our online shopping at Flipkart, Amazon, Snapdeal, Jabong and Myntra is only half of our online shopping experience. So, to add value to your experience and delight, we bring you the ultimate list of some less-known online shopping destinations which you are surely to like.

The following websites are some of the most exclusive apparel shopping destinations in India. By listing these sites, we do not intent to take away the much-celebrated fixations of Indian shopping mega-trons.

Dedicated to- The not so only souls in the Indian online market. Learn about them in their own words.

An ecommerce venture by the famous Pernia Qureshi; is a curated design platform that articulates Pernia’s personal style and her accumulated experience. Exclusive to the website is also Pernia’s eponymous label – Pernia Qureshi, her debut women’s wear collection.

Daily design and style updates that are truly fashion-forward and are inspired by global trends, while providing honest prices, make this company quite unique. As a globally integrated fashion company, we understand ourselves as a Fast-Fashion company rather than a “fashion label”. Our focus, therefore, lies on beautiful and trendy clothes at honest prices. Our aim is to make true fashion wearable every day. We truly believe that fashion need not be something only reserved for really special events and especially high budgets. uses a marketplace model to capture the regional variations of India. We connect local artisans & designers directly to global customers and thereby increase their livelihood, remove middlemen, help them create/promote their brand and thereby preserve our culture, traditions and values. We believe this journey will not only help artisans of India but also help customers discover and buy products which they otherwise are not able to do today. is an online closet which showcases trendy designs & styles of clothing for women, inspired from celebrities and models across the world. Each style is handpicked by our team of designers who live day in and out hunting for latest trends from fashion hubs across the globe. Consider to be your own special wardrobe, a one which is truly modern age. It won’t have any junk wear, which you wouldn’t want to look at but will only display just what you wish for to put on any occasion. is an initiative of Madura Fashion & Lifestyle, India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.

Based out of Chennai, we are a passionate young team focused on creating wonderful children’s wear products. Our team is headed by Venkatesh Madhava, an engineer with five+ years of international retail experience. Our product department is headed by Sharanya Venkatesh, a thorough designer with five+ years of experience in kids wear designing and development. We have an integrated design and tailoring set up that allows us to seamlessly control all aspects of our products as they are designed & constructed right below our eyes.

We pride ourselves in understanding the needs of our customers and making sure that they are satisfied with their shopping experience with us. At, we have gathered the best of clothing from around the world. Whether you are looking for classic western wear like Dresses, Jumpsuits, T-Shirts, Trousers or elegant Indian clothes like Sarees, Salwar suits, Tunics along with Shoes, Handbags, Accessories and much more, we have it all for you under one roof. Everything we make and purchase is pampered with an extra ounce of class and detailing. To have our customers feel stylish, comfortable and confident is what we strive for.

FREECULTR defines a way of life. A way that is fluid. A way that is personal. A way that is our own. Gone are the days where style, fashion, moods, desires, personality need to be prescribed and followed. We are free to develop and choose our own path, our own style. This defines FREECULTR as a brand. FREECULTR was born out of the idea that simplicity is everything. Choice is freedom. Freedom is happiness. We have one simple goal – to deliver freedom to choose your own style. Choice in colors, fabrics, fits, and styles – and an unrelenting passion and focus on delivering the best products at a ridiculously reasonable prices. This, and having fun in what we do…

Zivame is the best place for lingerie online shopping in India, with a fantastic collection of Bras, Panties, Nightwear, and Sportswear. With exciting offers and Fabulous Discounts on a stunning range of Lingerie, swimwear, leisurewear, shapewear as well as accessories and apparel. Get the best deals for Lingerie in India, with Lingerie sales and Offers across a number of Underwear Brands.

We are passionate about finding things that rise above the mundane; that we think will catch your eye and arrest it. Moreover, to bring these to you wherever you are and whenever you feel you have the time to indulge a little. So we created a company to bring you products you will fall in love with; to give you a chance to create your own space, to tap into those hidden talents and make your personal looks and collections; to help you share your creations with friends to get that second opinion, to inspire or be inspired; and to help you shop in a way that you will find mesmerizing.

Blending influences from street style and catwalk trends, Femella, provides the perfect platform for all women to ensure their wardrobes are up to date with the most current fashions at irresistible pocket friendly prices. Promising you constant creativity and variety in clothes & accessories, femella allows you to put together a perfect look for every occasion, be it sassy sundresses, daring date-night dresses or trendy tops. Rapidly making our way into your wardrobe Femella is a brand that truly understand the experience of guilt free shopping by offering young women styles that are in sync with high fashion at its greatest value.

Most people don’t know how to pick the right clothes that suit them. They don’t know how to pair the clothes and how to dress for different occasions. Imagine you have a personal stylist who will handpick best clothes for the customer based on the customer’s body type and style preferences. Imagine the service to be all online and completely free and requires no additional effort. Well, Welcome to Voonik, India’s first stylist-handpicked apparel store.

Setting out as India’s first online curated fashion and lifestyle destination, is a shopping website that hosts flash sales with curated styles for a limited period at up to 70% off. We curate designs from leading designers as well as the new stars on the horizon. The product portfolio of Styletag encompasses a range of affordable luxury products such as apparel, bags, shoes, home décor, toiletries and accessories such as scarves, watches, snoods, etc. is one of the best examples in ecommerce website developments. It is India’s favourite menswear e-store. Basicslife merchandize is also available in 94 exclusive stores & 600 MBOs across the world. Basicslife is the lifestyle experience for men. From clothing to accessories, the ultimate fashion destination and the first-of-its-kind store in India. Since 1990, over 5 million men have trusted Basicslife to look trendy. Keeping with the latest international fashion trends, Basicslife showcases lines for spring, summer, fall, and winter, in varied fabrics, styles and silhouettes.

KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep. A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.