Do you know that a specific color has a specific effect on a human brain? Well, that applies in case of ecommerce as well. If you ask an Ecommerce Marketer or a Graphic Designer of your company about this, they would certainly agree!
Specific hues tend to trigger certain emotions in the customers, which help them decide whether they should buy from you or not. Hence, if you want to motivate the purchases and create a brand presence, then your ecommerce marketing strategy has to have a planned use of certain colors.
So let’s see how different colors affect your ecommerce marketing campaign:
RED for POWER
Red has the power of attracting your audiences and holding them. Companies use this color for marketing their products. But while using red, you need to take care that you never overdo it!
BLUE for TRUST
Blue is the color that will help you establish your brand. When you want to establish trust and faith for your brand among your customers, pick blue!
GOLD for PRESTIGE
Gold represents royalty, which makes it perfect to lend a touch of prestige and elegance to your ecommerce marketing materials.
GREEN for VERSATILITY
Green, denoting prosperity and wealth, is a warm and versatile color. It gives your customers the warm and inviting feeling when you represent this color before them.
PINK for WOMEN CUSTOMERS
If you’re vying for the attention of young female demographic, then choose pink! It is the right color for fun, frill and females!
BLACK for MODERNISM
Another versatile color black is modern, exciting and relaxing. It can be used as a contrasting color for whatever promotional material you want to use. Black is best as it will add a drama to whatever mood you want to cast for your customers.
So next time when you plan your ecommerce marketing campaign, choose your colors wisely!