Where is Ecommerce headed with social media ?

Increasingly a lot of Ecommerce platforms have been very active on social media. So is it doing them any good? Are they engaging with people in a manner that turns into sales?

All the popular ecommerce portals including Flipkart, Snapdeal and Amazon are big on social media and have a loyal fan base. Their ecommerce marketing strategy involves engagement, contests and offers, discounts, etc to increase sales. It has worked for many platforms, and has great potential to explore a variety of marketing tactics. Once you study the online behavior of your audience, you can offer them deals they would love and create a buzz about your portal among their friends as well.

Ecommerce and the variety it has to offer can go miles with social media. The young crowd is active on these platforms and enthusiastically participates in the engagement model. The future also looks very good for the new entrants as they will get to explore the benefits of social media.