Without Net Neutrality, Ecommerce will not remain an equal platform for all!

Imagine a situation where you are trying to shop from an online marketplace and that page doesn’t load at all!

The page loads but the products take time to load, one by one…

You somehow get to select the product you want to buy (Alas!)

But you are then stuck with adding it to the cart!! (Oops!)

And cannot even pay for it with ease!

Well, this scenario is not far! With new rules and regulations in place, Net Neutrality (our right to surf any site on the internet with the same speed) will die. (RIP literally)

What is Net Neutrality?

Net neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication.

Net Neutrality is the Internet’s guiding principle: It preserves our right to communicate freely online. This is the definition of an open Internet.

Net Neutrality means the Internet that enables and protects free speech. It means that Internet service providers should provide us with open networks — and should not block or discriminate against any applications or content that ride over those networks. Just as your phone company shouldn’t decide who you can call and what you say on that call, your ISP shouldn’t be concerned with the content you view or post online.

Without Net Neutrality, cable and phone companies could carve the Internet into fast and slow lanes. An ISP (Internet service provider) could slow down its competitors’ content or block political opinions it disagrees with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open Internet.

Net Neutrality is crucial for small business owners, startups and entrepreneurs, who rely on the open Internet to launch their businesses, create a market, advertise their products and services, and distribute products to customers. We need the open Internet to foster job growth, competition and innovation.

Net Neutrality lowers the barriers of entry for entrepreneurs, startups and small businesses by ensuring the Web is a fair and level playing field. It’s because of Net Neutrality that small businesses and entrepreneurs have been able to thrive on the Internet. They use the Internet to reach new customers and showcase their goods, applications and services.

No company should be able to interfere with this open marketplace. ISPs are by definition the gatekeepers to the Internet, and without Net Neutrality, they would seize every possible opportunity to profit from that gatekeeper control. (Source: savetheinternet.com)

Equality across the web is critical to Ecommerce:

It is very important for Ecommerce websites to make their browsing experience and purchasing items as quick and efficient as possible. It has been proven that slow loading of web pages lead to higher page abandonment rates, thus bringing down the conversion rate of an online marketplace. Successful conversions are essential to make an ecommerce venture successful.

Will be a piece of cake for big players

Big players have big budgets and can afford to pay for the “fast lane” version of the internet to ensure that their customers have an uninterrupted shopping experience.

But small players will suffer

But smaller online retailers will face a problem as they will not be able to afford the “fast lane” and will have to settle for “slow lane” which will in turn affect their margins. Customers will prefer sites with better speed and big players will benefit from it.